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Growing a business may seem challenging. But when you understand the mindset and see the powerful business growth strategies fast growing businesses use to attract new customers and close sales, you’ll realize you really can grow your business at the rate you choose regardless of the economy or the competition.

Today I’m going to bust one of the biggest marketing myths that has ever duped a business owner. Belief in this marketing myth has sunk millions of businesses and caused millions more to struggle instead of prosper and do only a fraction of the business they could do every year.

As I blow this myth out of the water for you, think about how accepting the seductively simple idea the myth imparts may affect any business, yours included... ok... here we go.