Russell Martino

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The Most Powerful Selling Tool on Earth

Posted by Russell Martino on May 28, 2018 3:30:00 PM

My first big-ticket sales job was selling machines that extract liquid natural gas from flowing gas wells at the well head. Revenue from sale of the liquid natural gas was shared between the well owner, the equipment manufacturer and investors who purchased the machines. The machines cost $70,000 each. Being new to sales and clueless about how to sell expensive equipment, I followed the owner’s advice on how to sell, which was: never try to sell anything to anybody.

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How to Avoid Profit-Killing Mistakes

Posted by Russell Martino on May 25, 2018 5:00:00 PM

If your marketing is plagued with even one of these profit-killers you are bleeding profit and don’t even know it. You work too hard to miss business that can easily be yours. Your costs are too high and your risks are too great to get anything less than maximum benefit for every dollar you invest in your marketing. Don’t let these profit-killing mistakes rip the heart out of your money-making potential.

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Why Most Marketing Underperforms

Posted by Russell Martino on May 23, 2018 4:30:00 PM

First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.

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Topics: Blog, direct marketing, copywriting, copy

Why People Buy

Posted by Russell Martino on May 21, 2018 4:00:00 PM

How can one marketing message be of no interest, while a different message about the same product can be made so interesting, you read every word and take the requested action? The real question is, “What motivates you?” What gets and holds YOUR attention? What makes a product or service so irresistible you want it and you want it now?

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Topics: Blog, direct marketing, profit

What Your Mindset Means for Your Business

Posted by Russell Martino on May 18, 2018 3:40:00 PM


When Superman began the story had a problem. Superman was invincible. All powerful. He could not be harmed. Holding readers interest in a Superhero with no weakness, no flaws and no way to be harmed, injured or even threatened was a challenge.Since Superman was guaranteed to win every conflict, every time, no matter what ... it didn't take long for people to get bored and for sales to drop. New episode. Superman wins. The end.

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Topics: Blog, direct marketing

What Does Selling Really Mean?

Posted by Russell Martino on May 16, 2018 3:20:39 PM

Imagine doubling your sales over the next year. What would that mean for you and your family? What would that mean for your bank account? Once upon a time, if you were willing to work hard, be friendly and advertise – you could start a business and do well. But all that has changed.

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Topics: Blog, direct marketing

How To Be Successful In Business

Posted by Russell Martino on May 15, 2018 4:30:00 PM

Dunn and Bradstreet reports half of all new businesses fail within two years of startup and over half of the remaining go out of business over the next three years. In other words, three of every four businesses are gone within five years of their first sale. Why? Smart, talented people who work hard start businesses every day yet three of every four can’t make it work and shut down within five years. Why?

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Topics: Insider, Blog

Prospects are Better Informed & More Resistant than Ever

Posted by Russell Martino on May 14, 2018 4:00:00 PM

It's a buyers' world pure and simple! We fast-forward through commercials. Block pop-ups. Delete spam at light speed. Screen calls with caller ID. Click out of online video or print sales message the second you lose interest. And we are experts at ignoring all marketing or advertising messages we don't care to see. In other words ... unless a message is so interesting you WANT to watch it, hear it or read it, advertisers have no way to get and hold your attention long enough to sell anything.

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Topics: Blog

Strategic Marketing - Is It Right For Your Business?

Posted by Russell Martino on May 11, 2018 4:00:00 PM

The boutique furniture store was loaded with spectacular, one of a kind masterpieces and original works of art from many of the top wood workers, metal workers and artist in the State of Texas. Walking through the showroom was a memorable experience because every piece was totally unique and masterfully handcrafted.

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Topics: Blog, profit

Grow Your Business Without Spending A Dime More On Traditional Advertising

Posted by Russell Martino on May 9, 2018 4:30:00 PM

 This post is an open letter to the Business Owner ready to profit in a tight economy:

Dear Business Owner,

Your time is valuable and we will get to know each other soon enough if that’s the right thing to do. So for now, I’ll come straight to the point.

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Topics: Blog, direct marketing, how to

 parthiv shah


Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.




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