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How is Marketing Like Gardening?

Posted by eLaunchers on Jun 22, 2021 12:00:00 PM

eLaunchers

Effective marketing and successful gardening work the same way! 

A cactus and a fern are both plants, but if you plant your cactus in the shade and water it as much as you water your fern, it will die. 

Similarly, if you plant your fern in scorching full sun and water it once a month, you've got yourself a dead fern.

The mistake many marketing programs make is they take every customer and pass them through the same funnels. This system creates friction points as they get bounced around from marketing to sales and, finally, customer service while receiving irrelevant, generic information. Poor service results = low sales. 

A typical reaction to poor sales is to inundate existing customers with new products and services, hoping they will buy more and more products. Overworking your customers produces the same results as over-cultivating your land. The quality becomes degraded, and productivity suffers. Planting more and newer seedlings on infertile soil will not produce a crop of vigorous seedlings. 

Recognizing you need new growth to survive, the next reaction is to buy lead lists. If you don't know those prospect's needs, there is little likelihood they will turn into paying customers. If they haven't requested you to contact them, it could hurt your business. Be sure to get targeted lists if you go that route. 

A successful garden needs fertile soil, healthy seeds, and knowledge of the right amounts of water, sunlight, and nutrients to produce lush, healthy plants. Productive marketing follows a similar process. 

You need to know and understand your client's needs and wants so that you can nurture their growth with the right kind of information delivered in appropriately timed amounts. Done well, marketing will cultivate a prospect into a flourishing, paying customer. 

Once you know your client, you can understand how to attract them with content that is interesting and meaningful to them (inbound marketing), rather than interrupting them with unrelated content (outbound marketing). 

Gardening and marketing are all about building ongoing, long-term, personalized relationships. The best marketing systems have your customers’ needs and wants at the core, and pair a strategy with customized automation. 

Need help building the best marketing strategy for your prospects?

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Topics: Business Growth, Marketing education

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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