So this just happened. A private client sent me a distress email over the weekend. Without going in gory details, here is what it was all about: "Parthiv, I was doing some calculations and I am not happy. I have zero confidence in our government's ability or intent to send me ANY money. Clock is ticking, new bills are showing up every week. Income producing activities are not happening and this emergency situation is dragging out beyond my tolerance. I need to MAKE some money NOW. DO SOMETHING. Make it rain and snap to it. I am tired, hungry, cranky and feel like I am broke".
Take this short quiz to see if Instagram is good fit for your business
1. How many people use Instagram world-wide every month?
- 100,000
- 500,000
- 1,000,000
- 1B
If you answered 1 billion - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).
Topics: ideal patient, target marketing, ideal customer, Instagram
Building a B2C business through Instagram
Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her business-to-customer brand awareness through Instagram.
Topics: target marketing, storytelling, Instagram
Five reasons you should use LinkedIn to grow your dental practice
If you think LinkedIn is only a place to post your professional profile, you may want to reconsider.
Topics: LinkedIn
Five simple steps to create success with your LinkedIn Company Page
It isn’t often a business owner can find a free professional marketing tool with 660 million followers. LinkedIn is “the” social network to link business professionals’ word-wide. A LinkedIn Company Page offers business professionals a tremendous opportunity to connect, promote and advertise with local and global businesses and business professionals – for free.
Topics: LinkedIn
Picture this, a guy meets a girl, has a great conversation, gets her number, then calls her in 6 months and asks her to get married.
Topics: Business Kamasutra, customer journey
Cowboys are really cool! What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?
Topics: target marketing
Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.
Topics: marketing for dentists, target marketing, storytelling, Instagram
7 Free Keyword Research Tools to help you get into your customers head
To bring your website to the top of the search engine’s pages, you need to find the top high-volume keywords. In short, you need to know which word, or combinations of words people are using to search for your business. As a business owner, you are tasked with performing client services, hiring and training staff, and dealing with clients and client issues. Keyword research may be yet one more task you haven’t budgeted time, skill, or dollars for. Luckily, you don’t have to figure it all out on your own, since there are some excellent keyword research tools to help.
Topics: marketing for dentists, target marketing, SEO, keywords
How are you/your practice distinct?
If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.
Topics: marketing for dentists, Marketing education, identify your who, target marketing

