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Holiday Season Advancing – Prepare Today

You know it happens every year. You know you want to be raring to go on time this year. You know last year was a nightmare due to the lack of preparedness. Prepare today for the advancing holiday season to make for better sleeping once Thanksgiving week comes around.

Who’s heart couldn’t melt at the sight of a smiling baby? Their feather-soft skin, tiny feet and hands, and oh, that beautiful smile is enough to make you want to cuddle it all day.  But did you know that feeding your baby can cause brand-new teeth to rot? This type of dental disaster is all too common.

Image Credit: Duhaime Law  http://www.duhaime.org

We received calls from four different attorneys from disparate parts of the country this past month. Actually, one attorney was from British Columbia, Canada. It boiled down to the inability to expect retirement as a reality.

Each in their own way, they told me that they were looking forward. You know, forecasting. And, they realized that although they wanted to retire someday, not one of them thought retirement was unlikely. They wouldn’t be able to accumulate the required wealth they need to do so.  Two were in their third decade of practice, one aged 39, and one just starting out.  They were all small practice attorneys.

Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever.  Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.

Everyone on the planet is concerned about their future.  Some consider tomorrow their future, thinking only one day at a  time for survival.  Others think about their futures in decades, while still others deal only in months or weeks.  The future is a funny thing, as it has unlimited meanings. 

How’s your content creation and distribution going? I’ve been working on ensuring my blog content is fresh, varied, and consistent. In the past, it was catch as catch can, never sticking to a schedule. But in the past several months I’ve found a way to ensure the content we at eLaunchers posts is relevant, timely, and engaging. Our readership is up because we are creating and distributing high-quality content on a regular basis. 

Lofty expectations and modest checkbooks do not a high-value client make.  In fact, most of the clients to whom you currently provide service probably fall into that category. I know the early days of my business housed clients such as these.

I think this next statement is a bit off-putting, but I’m not making fun of it. When I was researching some of the other experts speaking about conversion headaches, the first site to pop up was Harvard Medical School. I learned that there is such an illness known as “conversion headaches (conversion disorder).”

But that’s not at all about what this article is built. Lead conversion is the topic. Removing the roadblocks, constraints, frustration, ambiguity, and headaches that come when your lead to customer conversion isn’t doing well.

There are all sorts of reasons why prospects don’t convert (we’ll discuss that on Thursday).  However, so as not to write a 1000-page book on the subject,  I’ve narrowed things down to these 4 critical elements to why your landing pages might suck.  Mind you, this is my perspective, and I hold no liability for leaving yours off of the list.

A stretch of your time and content resources that is. Curating content in its many forms is definitely a time saver, especially if you are a small staff (of one?) or you have a heavy content schedule.