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Concepts and Strategy

The Everest Consultation Session is a time you commit to work ON your business. During the 1000 minute (about sixteen hours) session we will make a game plan to take you from where you are to where you want to be at the end of your next 1000 days. 

We start with a question I learned from coach Dan Sullivan. "If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”

The Ultimate Web Traffic Platform is made up of FOUR key elements.

1. Ultimate Marketing Practice Dashboard
2. Ultimate Data Architecture Platform
3. Ultimate Customer Value Optimization
4. Ultimate Decision Support System

Dreams are made of data! To follow your dreams, study your data!

In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:

“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.

Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.

You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.

You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.

There is no magical formula for business growth, but there is a proven, THREE PART system that can engineer acceleration of growth in your business.

How can one marketing message be of no interest, while a different message about the same product can be made so interesting, you read every word and take the requested action? The real question is, “What motivates you?” What gets and holds YOUR attention? What makes a product or service so irresistible you want it and you want it now?

source: https://www.sideshowtoy.com/collectibles/dc-comics-super-powers-superman-tweeterhead-903305/

When Superman began the story had a problem. Superman was invincible. All powerful. He could not be harmed. Holding readers interest in a Superhero with no weakness, no flaws and no way to be harmed, injured or even threatened was a challenge.Since Superman was guaranteed to win every conflict, every time, no matter what ... it didn't take long for people to get bored and for sales to drop. New episode. Superman wins. The end.

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

Imagine doubling your sales over the next year. What would that mean for you and your family? What would that mean for your bank account? Once upon a time, if you were willing to work hard, be friendly and advertise – you could start a business and do well. But all that has changed.