Blog

In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.

Topics: Business Growth, authority marketing, Marketing education, credibility

Six months into a post Covid world and there’s one thing that we know for sure….

EVERYTHING has changed!

Entrepreneurial businesses are closing in droves.  Millions of people each month are filing for unemployment benefits.  (More than anytime in the history of the program!) 

People are working from home and not going out to shop or for entertainment.

Topics: Business Growth, Marketing education, pixel estate,, online presence

Imagine this for a moment…

You walk up to a building that has a roof that’s falling in.  The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.  

As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it. 

Topics: Marketing education, pixel estate,, online presence

For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.  

The real estate determined the success or failure of the business.  

Topics: Business Growth, Marketing education, pixel estate,, online presence

Let’s play a game. 

I want to ask you to design the perfect race car for me.  Something that is fast and can win a race.  

You might say the first thing it needs is a powerful motor and a strong, resilient transmission and drivetrain.  

Then you might say it needs to be aerodynamic, have a low center of gravity, and a stiff suspension so we can reduce wind drag and help corner the track at higher speed

Topics: Business Growth, Marketing education

Today we have a guest post from top copywriter and marketing expert, Everte Farnell.

Everte writes for some of eLauncher’s best clients, and they keep asking him to write for them because his copy converts.  

He is going to tell you a story about how he ALMOST became a legend, but missed the boat because he thought he knew better than the expert.  Enjoy.

Parthiv

Topics: Business Growth, elaunchers, Marketing education

Pandemic! Riots! Fear! Panic!

Businesses have been shut down for weeks and millions are out of work...

And still many of my clients are calling me, concerned that people aren't calling them.

“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”

Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?

 

Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?

 

One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

How are you/your practice distinct?

If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen  or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.

Topics: marketing for dentists, Marketing education, identify your who, target marketing