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How are you/your practice distinct?

If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen  or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.

Chances are you’ve  heard the buzz about  Instagram and have decided to set up an account. If you have a business – you’ll want to set up an Instagram business account.  Why? In a word – analytics. Although Instagram calls it “insights”.  Insights are basically an analytics tool that track data on follower demographics and actions.  It also compares content so you can see how your posts are performing.  Additionally, an Instagram business account allows you to post ads and link to your social media business accounts.

What is SEO?

SEO or search engine optimization uses a complicated set of processes, steps and rules to rank/index your website in internet search results with Google, Yahoo or Bing.  Over 255 factors are utilized to assess the quality of your web page and the SEO process and algorithms are constantly changing and evolving.

Let’s face it – who wants to see the dentist? For most people, dental visits conjure up both physical and financial pain.  Early childhood memories stick. My earliest recollections of our family dentist were of a tall, austere looking man in a white dental coat, who had little to no personality and could never pronounce my name even after 15 years of visits.  I lived in a small town with a total of two dentists, and he was the more personable. His receptionist, however, was a sweetheart, she always remembered our conversations and took a genuine interest in me.

My mentor, Dan Kennedy, taught me to "go deep". While most people forget what they learned yesterday, I "go deep" when Dan Kennedy is speaking. There's a quote he says that I love, he says “I know the mind, like the parachute, is most valuable open." I agree with these words a 100%. You'll always find me in the front row, taking feverish notes, mindmapping what I've learned, and putting it all into action.

Dan talks a lot about super-achievers and what makes them different. They are not distracted; rather, they remain focused on taking the tiny steps and maintaining an accurate routine to achieve their goals.

Today I wanted to share with you something I pulled out of my Dan Kennedy NoBS Inner Circle archive. Would love to know your thoughts on it. Leave me a comment below.

Nowadays, a degree isn’t a guarantee to success. The job market is a battlefield and diplomas are not the only things that matter.

In fact, HuffPost claims that for the first time college graduates are more likely to be unemployed than an average US citizen. Employers are now looking for skills beyond what a college degree can provide.

So, if you want that dream job, you’ll definitely need to add some extra skills to your resume.

One of the best ways you can get ahead of the curve is by finding a mentor. Mentors can help you make sound career decisions and guide you to overcome hurdles on your way to success. And here’s how:

As this is published, my guru and mentor Dan Kennedy is in hospice care. Here I am sharing some loving memories of Dan Kennedy at my dinner during No BS Super Conference 2019.

Image Credit: Duhaime Law  http://www.duhaime.org

We received calls from four different attorneys from disparate parts of the country this past month. Actually, one attorney was from British Columbia, Canada. It boiled down to the inability to expect retirement as a reality.

Each in their own way, they told me that they were looking forward. You know, forecasting. And, they realized that although they wanted to retire someday, not one of them thought retirement was unlikely. They wouldn’t be able to accumulate the required wealth they need to do so.  Two were in their third decade of practice, one aged 39, and one just starting out.  They were all small practice attorneys.

A stretch of your time and content resources that is. Curating content in its many forms is definitely a time saver, especially if you are a small staff (of one?) or you have a heavy content schedule.

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.