eLaunchers Blog | Dan Kennedy

Dan Kennedy

DAN S. KENNEDY, celebrated marketing and direct marketing strategist and consultant, sought after direct-response copywriter, author of over 20 business books (amazon or NoBSBooks.com), and founder of a global association of marketing oriented entrepreneurs (GKIC.com). Dan is also a multi-millionaire serial entrepreneur and investor, a founding investor in Infusionsoft, and an advisor to some of the biggest direct marketing companies including Guthy-Renker, home of Proactiv® and other leading skincare and cosmeceutical brands. Through his own activities and via a network of niche industry thought leaders and specialized, expert vendors like eLaunchers, he directly influences over 1-million business owners per year.

The Price of Negligence

Posted by Dan Kennedy on Jan 13, 2021 8:00:00 AM

Neglecting your business numbers will cause you issues.

In my relentless search for I don't know what, I found an article in the December 1, 2008 edition of Nation's Restaurant News, the trade journal of the restaurant industry, headlined: "Operators Bank On Profit And Loss Scrutiny To Stay Afloat." It made me laugh out loud. The article states that "maximizing the profit and loss statement has become a mantra for restaurant operators during the current economic downturn."

This is then presented as some sort of horrific torture imposed on the owners by a vicious economy. What is not said, but should be, is that maximizing profit shouldn't be paid attention to only after dire economic conditions occur, to be given temporary priority, only until 'things get better.' It's supposed to be what anybody responsible for operating a business does everyday. Including what's then described in the article: ferreting out and cutting wasteful spending, controlling labor and administrative costs; creating products, offers and price propositions customers really want. Any business owner complaining about having to attend to these priorities because of a recession is a moron, and any trade-journal writer taking them seriously is dumber than a sandbox.

0 Comments Click here to read/write comments

Topics: finance, Business Growth, Business Plan

How To Make A Lot More Money, Fast

Posted by Dan Kennedy on Jan 7, 2021 2:03:20 PM

Odds are, your business lost a lot of customers last year. There are holes in your bucket. And odds are, you can't say for sure how many you lost, who you lost, why you lost them or where they went and are now. If you do nothing different, I can send you this same fax next year too. A great way to make more money is to stop losing customers, beginning with the next one you are about to lose.

0 Comments Click here to read/write comments

Topics: Business Growth, Marketing education, business planning

How to Get Rich in 'Un-Rich Times'

Posted by Dan Kennedy on Jun 4, 2020 8:00:00 AM

In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.

Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.

0 Comments Click here to read/write comments

Topics: Business Growth, elaunchers, No BS, authority marketing

The Plain Truth About Panic

Posted by Dan Kennedy on Jun 2, 2020 8:00:00 AM

Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?

Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?

One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.

0 Comments Click here to read/write comments

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

If Your Income's Not Where You Want It, There's A Reason

Posted by Dan Kennedy on May 28, 2020 12:48:23 PM

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

0 Comments Click here to read/write comments

Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education