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Dan Kennedy

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DAN S. KENNEDY, celebrated marketing and direct marketing strategist and consultant, sought after direct-response copywriter, author of over 20 business books (amazon or NoBSBooks.com), and founder of a global association of marketing oriented entrepreneurs (GKIC.com). Dan is also a multi-millionaire serial entrepreneur and investor, a founding investor in Infusionsoft, and an advisor to some of the biggest direct marketing companies including Guthy-Renker, home of Proactiv® and other leading skincare and cosmeceutical brands. Through his own activities and via a network of niche industry thought leaders and specialized, expert vendors like eLaunchers, he directly influences over 1-million business owners per year.
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Recent Posts

How to Get Rich in 'Un-Rich Times'

Posted by Dan Kennedy on Jun 4, 2020 8:00:00 AM
 
In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.

Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children  or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.
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Topics: Business Growth, elaunchers, No BS, authority marketing

The Plain Truth About Panic

Posted by Dan Kennedy on Jun 2, 2020 8:00:00 AM


Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
 
Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?
 
One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.
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Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

If Your Income's Not Where You Want It, There's A Reason

Posted by Dan Kennedy on May 28, 2020 12:48:23 PM

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

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Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

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