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Some marketers and business owners are subject to “shiny object syndrome” or always switching to “the next big thing” available. It is therefore no surprise when they fall into the trap of thinking that emails have lost their relevance for advertising and replace them with targeted ads, influencer contracts and app advertisements.

Do you feel like 2020 and 2021 are just bad dreams that the whole planet is trying to wake up from; or is it just me? It is hard to deny that the coronavirus pandemic changed our lives. How we do business changed. The ability to access healthcare has changed. How we interact as people has changed. The way we advertise changed significantly too! “How” you ask? Let’s explore that together.

Would you trust someone if they tell you that they never made a mistake? Me neither. All personal and professional growth is tied to making mistakes, overcoming the consequences, and learning from failure. With that in mind, here are some things to keep in mind to help you learn.

Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things. 

Effective marketing and successful gardening work the same way! 

A cactus and a fern are both plants, but if you plant your cactus in the shade and water it as much as you water your fern, it will die. 

Similarly, if you plant your fern in scorching full sun and water it once a month, you've got yourself a dead fern.

What does it take to acquire and retain a Customer?

As you well know, there's a cost to acquiring new customers. Expenses or costs of marketing can include many expenses such as:

I believe that internet is a place, and just like you have a real estate you have in the real word, you have a pixel estate in the internet. That means any business who has any presence, even a small Facebook page, is a pixel investor. If you look at the terminology used in the Internet of Things architecture build out, it all references they are on earth counter parts in real estate. There is a very important place of you in the pixel world which is the path way to your pixel estate. It is called your homepage, but in reality it is a gateway to your pixel estate campus.

If you manufacture or supply products, purchasing and supply chain issues can make or break you.

Believe it or not, even though economics is a reasonably new science, the economy has existed since before recorded time.  

People have bartered and traded for as long as humans have been around…

And the whole time the economy has shifted and morphed and changed.  

The people who stayed ahead of the transformations became rich and powerful, and the people who didn’t alter course with the economy ended up broke and at the mercy of others.  

Business, Sex, and Infusionsoft

Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships.