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Why Hubspot? Why Now? Case for a major investment in your Pixel Estate

Posted by Parthiv Shah on May 1, 2020 8:49:12 AM

Parthiv Shah
eLaunchers.com becomes a PLATINUM Hubspot Solutions Partner in May 2020.

Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.

Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?

After much soul searching and market research, I believe I found the answer. 

Before we get in to Hubspot and what it does, let's talk about another subject. FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

While we are in COVID Jail, our freedoms are curtailed, but freedom is highly sought after and will soon be given back to us and we will be free to roam the earth as we were... or will we? Has COVID changed how we will exercise our freedom?

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever. 

Some of the most notable changes will be in workplace population density and movement of humans as a part of business processes. Going to <____> place will now be a considerate, deliberate, well thought out decision.  The BC economy (Before Corona) as we know it is gone forever. There are new rules of engagement for human interaction with your business in AC economy (After Corona).

Here is the most profound and fundamental change Corona installed in your life without warning or giving you preparation time.

The Road to your Place Estate now goes through your Pixel Estate. Therefore, your total Real Estate Portfolio now includes your Place & Pixel Estate. New formula is Real Estate = (Place + Pixel) Estate

 

There is a lot written on the subject of 'Internet being a place of built environment' and there are many parallels between the two worlds. Both were designed and built by humans of similar capabilities. Both have design, architecture, build process and dependency on common infrastructure and limitations of the building resources the owner has acquired. Let us compare your Place Estate and your Pixel Estate together and see what parallels we can draw.

Your well appointed Place Estate is your campus of built environment on earth (brick & mortar, real life). This includes:

  • The place of business address and location
  • Place of reception
  • Place of waiting
  • Place of meeting
  • Place of way finding and hallways
  • Place of operations
  • Place of storage and inventory
  • Place of files and records
  • Personal places of work
  • Places of break and recreation at work

Your well appointed Pixel Estate is your campus of built environment on the web (digital footprint). This includes:

  • Your HOME page
  • Your core web SITE (5 to 15 pages)
  • Your PILLAR pages (deep, long, ungated content pages delivering 'all you want to know' info.
  • Your BLOG is a place to store, catalog, and share information with its own search engine
  • Your FUNNELS is a structure with landing page, thank you page and everything in between
  • Your content management platform is the infrastructure you own to keep everything in place
  • Your contact management platform is the infrastructure you own to keep everyone in place
  • Your access control mechanism welcomes, ushers and monitors people in your pixel estate
  • Your social media presence is where your pixel estate assets congregate with others

In the new COVID economy, many small businesses with $1M to $4M in revenue (and below $1M in revenue) find themselves auditing their Pixel Estate. Many are disappointed in what they see. Their Pixel Estate ambiance does not match and mirror their Place Estate investment. Many find that their Pixel Estate is built on an unstable environment not suitable for current and future rules of engagement. Many find themselves in a situation where their Place Estate resembles a well appointed five star hotel or a beautiful palace, but their Pixel Estate is a tarp or couple of tents in a war zone refuge camp.

And this is a problem Hubspot is out to solve. Hubspot provides the core infrastructure for a business owner to build a stable, well appointed Pixel Estate empire to complement your Place Estate empire. A completely coordinated single source, Hubspot becomes a gated and protected campus of infrastructure and built environment where you can build, manage and maintain your entire Pixel Estate portfolio in ONE PLACE. Hubspot becomes a PLACE in cyberspace where your Pixel Estate can conduct business with your client's Pixel Estate before your client interacts with your real estate.

In the post COVID business environment, your Pixel Estate portfolio will look something like this. This diagram articulates the basic elements of a well appointed Pixel Estate campus. Once you have this basic built environment in place, you can add specialized built environments (example: e-commerce, membership sites, learning management, asynchronous access to knowledge and processes and other specialized computing areas).

eAI infographic

 

At eLaunchers.com, we call this eAI or eLaunchers Authority Infrastructure. Within the Hubspot built environment (Hubspot CRM, Hubspot Marketing Hub, Hubspot Sales Hub, Hubspot CMS) eLaunchers Authority Infrastructure (eAI) transforms your current web presence into a Pixel Estate Campus that is befitting your business.

Let us look at an example of an Extreme Web Makeover in 100 days!

This is a multi seven figure clinical practice with a great reputation in the market for clinical excellence. Patients travel from long distances and check in to a local hotel just to see the fine doctors at this establishment. A well appointed Place Estate gives patients an amazing clinical and creature comfort experience. The clinician is a highly educated individual with significant investment in continuing education. He is an avid reader, astute student and a prolific writer.

There is only one problem: Their Pixel Estate infrastructure ambiance does not match with their Place Estate.

This is one such doctor who made a non-trivial investment in rebuilding their Pixel Estate.

eLaunchers.com and Hubspot welcomes this business to eLaunchers Authority Infrastructure. Let's put on our hard-hats and begin construction. (Oh wait, no hard-hats necessary. Hubspot already built everything. We are just customizing it to our taste and moving in with our assets).

dr ken vinton

 

Do you think YOUR business could benefit from an extreme (or not so extreme) Pixel Estate makeover? What does your current Pixel Estate portfolio look like? If the road to your Place Estate goes through your Pixel Estate, is your Pixel Estate currently able  to adequately represent you? 

People ARE watching, and they are judging your competence, capacity and character based on what they see.

Can you risk being dismissed before you are understood?

Can your business survive COVID crisis and thrive in the post COVID economy with your current Pixel Estate portfolio?

Or are do you need to have a conversation about what it would take to design and build a Pixel Estate portfolio that is appropriate for your business?

I would love to have a conversation about a process called 'Growth Driven Design' that can help you strategize, research, prototype, build and launch your new Pixel Estate portfolio within weeks. 

What are YOU willing to put YOUR name on? 

 

Request Your FREE Consultation

 

Topics: Magnetic Marketing, hubspot, Web site, Web

 parthiv shah

 

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