Effective marketing and successful gardening work the same way!
A cactus and a fern are both plants, but if you plant your cactus in the shade and water it as much as you water your fern, it will die.
Similarly, if you plant your fern in scorching full sun and water it once a month, you've got yourself a dead fern.
Topics: Business Growth, Marketing education
Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!
Topics: direct marketing, Marketing education, direct mail
To create digital marketing, you need to visualize it on a macro level and implement on the micro. Here are some important things to consider while planning your own marketing campaign:
Topics: direct marketing, Marketing education
A thing to know about copy
Topics: copywriting, Marketing education
Welcome to Part 2 of the types of web pages available In this blog, I will be focusing on Offer Pages and Home Pages. Let’s dig in!
Offer Pages
The offer page is where you present the offer, and allow the prospect to take up the call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event. This is the page where you're going to give them all the reasons that they need to take action right now.
Topics: Marketing education, customer journey, business planning, Web site, pixel estate,
What is the internet? How many people interact with web content every day? How far is the moon? Let’s not try to answer these hard questions today but concentrate on a hands-on approach to marketing on the web.
Where would be a good place to start?
Topics: digital marketing, Marketing education, customer journey
Topics: Marketing education, direct mail
Business, Sex, and Infusionsoft
Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships.
Topics: Business Kamasutra, Business Growth, Infusionsoft, Marketing education
It was 8 p.m. on a Friday night and I out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally, I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice to say that I won our playful argument. Cash to a business is like oxygen to a human. You lose cash and you die. It has nothing to do with your potential, valuation, the value of an intellectual property or physical inventory.
Topics: finance, Business Growth, Dan Kennedy, Marketing education, business planning
If you are having a heart to heart conversation for 10 to 30 minutes with a prospect, what would you say to them?
Topics: Business Growth, Marketing education, customer journey, credibility
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
