I am a fan of direct communication with Customers and a firm believer in sending
out physical mail to them.
My family and I communicated a lot by letters before the internet and
that’s why I still get excited when I see a handwritten note in my mailbox. That's
the love portion of mail.
I also cringe when I see parking and speeding tickets in the mail, but I still
open them. If you're like me, you don't want to miss any important documents, which is another reason to open every letter.
I don't receive much snail mail, but when I do, I always open it,
especially if it's handwritten. In contrast, I get hundreds of emails a day and
am much less likely to open and read each one.
It would be foolish to miss an opportunity to play on your Customer’s
curiosity and tendency to treat an actual physical letter as an item of
urgency and importance, right? You may be surprised. Statistically, very
few marketers send out direct mail. Most of the industry professionals are busy making marketing plans in the digital space, figuring out how to trick the client into paying attention to the screens. They miss the large number of people that are tired of the neverending marketing bombardment in digital space. That’s will make YOUR mail more effective.
I choose to integrate direct mail into our customer's unique marketing campaigns because it gives our customers the competitive edge by doing something everyone else isn't doing. Direct mail is a novel, memorable, tactile, fun experience, and above all, it creates a personal touch in an otherwise anonymous world.
A well designed and written marketing coupon or sales letter will capture attention and advertise your services more effectively than filling the Customer’s spam folder over and over again.You've probably been on both sides of this scenario - either trying to get into Customer’ heads with countless emails or sending stuff from your inbox to the “Junk” folder. Now you have a better solution.
What about the customers who don't use your coupon right away? Aren't you just throwing your marketing money away? No, you’re not, because when your potential customers receive your direct mail reminders regularly, there may come a day when they need your product or service, or someone asks them to recommend a company with your product or service. They will remember you from your direct mail. If you hadn't sent them anything, they wouldn't know of your existence. Your direct mail sets you apart from your competitors and increases your likelihood of being top of mind.
If you need help figuring out your direct mail campaign, let us help.
service, or someone asks them to recommend a company with your product
They will remember you from your direct mail. If you hadn't sent them
anything, they wouldn't know of your existence. Your direct mail sets you
apart from your competitors and increases your likelihood of being top of