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eLaunchers

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

The Money is in a Clean List

Posted by eLaunchers on Aug 6, 2019 2:23:00 AM

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

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Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money

Word of Mouth Sales

Posted by eLaunchers on Aug 1, 2019 3:35:00 AM

What would the world be like without Facebook? Would word of mouth cease to exist? These are damaging questions as we have become so accustomed to having social media dominate so much of people’s minds.

“Well, if it’s on Facebook it must be true,” is the graduated statement that originated with the internet.  What used to be important about social media is becoming so passé it’s laughable? The privacy issue is hugely negative, yet Billions of people give their information every day. Facebook makes advertising money by selling your information to the highest bidder of the day, and again tomorrow, and tomorrow.

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Topics: concepts and strategy, Delivery and Training, inbound marketing, No BS, authority marketing

Becoming a Niche Authority

Posted by eLaunchers on Jul 31, 2019 5:02:00 AM

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, authority marketing, Business Plan, Marketing education

Direct Response and All it Entails

Posted by eLaunchers on Jul 25, 2019 4:31:00 AM

I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response.  After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.

Direct response is the second of two distinct means of strategy as it refers to marketing.  The first one is Branding – or mass marketing.  Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.

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Topics: Business Growth, concepts and strategy, inbound marketing, Magnetic Marketing

Who Says Direct Mail is Dead

Posted by eLaunchers on Jul 23, 2019 3:39:00 AM

Who Says Direct Mail is Dead

That’s an easy one.  Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed.  Or, those who are under 35 years old would be my guess.

Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target.  With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.

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Topics: direct marketing, concepts and strategy, success, customer experience, Magnetic Marketing

Capitalizing on Predictive Analytics and AI

Posted by eLaunchers on Jul 18, 2019 8:11:00 AM

The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.

Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible. 

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Topics: data science, Business inelligence, success, Technology

The Reality of Web 3.0: What’s In Store?

Posted by eLaunchers on Jul 16, 2019 6:11:00 AM

I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us.  Remember the days of dial up connections?

Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.

Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.

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Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology

How to use Sales Automation and CRM system to survive and thrive

Posted by eLaunchers on Jul 14, 2019 12:26:02 PM

Special Update: April 5, 2020

 

Dear Friends,

March 2020 was like no other March we have ever seen.  The beginning of March was awesome. Everything was on the up.  The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere!  March 2020 took all of that away from us & forcefully dropped us in survival mode.  We had to develop a plan to survive, recover and thrive.

Thankfully, we have a game plan.  In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989.  My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.

We want to let you know that we are here to help.  If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it.  (Some of the videos are published on this page too, for your convenience).

Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization.  Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.

 

Schedule Zoom Call

 

 

Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market.  In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

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Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education, CRM

Mindset is the Key to Magnetism

Posted by eLaunchers on Jul 11, 2019 2:39:00 AM

Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing.  Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy. 

Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.

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Topics: digital marketing, concepts and strategy, Delivery and Training, Magnetic Marketing

Mastering the Laws of Magnetism

Posted by eLaunchers on Jul 8, 2019 11:44:00 AM

Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.

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Topics: Business Growth, success, Magnetic Marketing, Marketing education

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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