What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats. The strength of your email list is determined by several factors, including its cleanliness.
eLaunchers
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Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money
What would the world be like without Facebook? Would word of mouth cease to exist? These are damaging questions as we have become so accustomed to having social media dominate so much of people’s minds.
“Well, if it’s on Facebook it must be true,” is the graduated statement that originated with the internet. What used to be important about social media is becoming so passé it’s laughable? The privacy issue is hugely negative, yet Billions of people give their information every day. Facebook makes advertising money by selling your information to the highest bidder of the day, and again tomorrow, and tomorrow.
Topics: concepts and strategy, Delivery and Training, inbound marketing, No BS, authority marketing
What Makes Authority Marketing Work
Part II
The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority. I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.
Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, authority marketing, Business Plan, Marketing education
I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response. After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.
Direct response is the second of two distinct means of strategy as it refers to marketing. The first one is Branding – or mass marketing. Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.
Topics: Business Growth, concepts and strategy, inbound marketing, Magnetic Marketing
Who Says Direct Mail is Dead
That’s an easy one. Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed. Or, those who are under 35 years old would be my guess.
Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target. With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.
Topics: direct marketing, concepts and strategy, success, customer experience, Magnetic Marketing
The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.
Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible.
Topics: data science, Business inelligence, success, Technology
I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us. Remember the days of dial up connections?
Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.
Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.
Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology
How to use Sales Automation and CRM system to survive and thrive
Special Update: April 5, 2020
Dear Friends,
March 2020 was like no other March we have ever seen. The beginning of March was awesome. Everything was on the up. The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere! March 2020 took all of that away from us & forcefully dropped us in survival mode. We had to develop a plan to survive, recover and thrive.
Thankfully, we have a game plan. In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989. My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.
We want to let you know that we are here to help. If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it. (Some of the videos are published on this page too, for your convenience).
Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization. Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.
Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market. In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.
Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education, CRM
Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing. Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy.
Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.
Topics: digital marketing, concepts and strategy, Delivery and Training, Magnetic Marketing
Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.
Topics: Business Growth, success, Magnetic Marketing, Marketing education