One of the most common frustrations I hear from dentists is this:

“Parthiv, I’m presenting treatment… but my patients still hesitate. They need it. They want it. They know their situation is getting worse. But they don’t say yes.”

It’s one of the most painful parts of running a dental practice, doing the exam, building the relationship, explaining the diagnosis…only to hear the patient say:

“I need to think about it.” Or “I’ll call you next week.”

And you already know what happens next. They disappear. Here’s what you need to know:

Case acceptance doesn’t start in the operatory. It starts long before the patient sits in your chair.

This is why I created the Selling in Print system, the foundation of what many dentists now call my “Shock & Awe” package. And it’s one of the biggest breakthroughs I walk you through in The Dental Growth Machine.

Most Patients Don’t Say No Because They Don’t Want the Treatment

They say no because they’re overwhelmed.

Think about it: your patient wasn’t planning on making a life-changing financial decision that day. They took time off work. They rushed across town. They sat in your waiting room. They didn’t expect to be discussing implants, full-mouth rehabilitation, or a major restorative plan.

Emotionally, mentally, financially they’re caught off guard.

So they delay.

Not because they don’t trust you. Not because they don’t see the value. Not because they don’t care. But because they weren’t prepared when the moment arrived.

This is where Selling in Print becomes the single biggest lever you can pull.

What Happens When a Patient Arrives Already Educated and Already Confident?

Let me paint the picture. A patient walks into your office having already received:

• stories
• case studies
• testimonials
• before-and-after photos
• FAQs
• educational material
• your philosophy
• your approach
• your process
• your authority

All before they ever stepped foot in your lobby. Now, instead of saying, “I need to think about it,” they’re saying:

“I already read about this, what’s the next step?”
“How soon can we begin?”
“I didn’t realize implants were such a predictable solution.”
“My spouse saw the package you sent, we both think this is the right move.”

This is what happens when you sell in print. You bypass resistance. You eliminate confusion. You remove doubt. You strengthen trust. You make the decision feel safe, informed, and comfortable.

This is why some dentists double their case acceptance almost overnight when they implement a Shock & Awe package. And this is exactly what I teach in Chapter 7 – Selling in Print.

A True Shock & Awe Package Does One Thing Better Than Anything Else

It pre-sells the case. Patients don’t feel like they’re being pressured. They feel like they’re being guided. They feel taken care of. They feel understood.

By the time they meet you, they’ve already made the emotional decision. Your clinical exam simply confirms what they’ve already decided. And the dentist wins. And the patient wins. And their health and quality of life wins.

This is why I’m so passionate about helping practices implement this. Because I’ve seen patients who spent years living with pain, embarrassment, or limitations finally get the treatment that changed their life. Selling in Print removes the barrier that kept them from saying yes sooner.

You Can See This System in Action Inside the Book

If you’ve ever wished there was an easier, more predictable way to increase case acceptance, especially for high-value treatment, this chapter will feel like a breath of fresh air.

It shows you:

• how to structure a Shock & Awe package,
• how to educate patients without overwhelming them,
• how to build trust before they ever meet you,
• and how to make saying yes feel natural, not pressured.

It’s one of the most transformative parts of the entire Dental Growth Machine.

You have two ways to experience how Selling in Print can transform your practice:

Get the Free Preview Mini Book: You’ll get a first look at the Selling in Print philosophy and why it leads to dramatically higher case acceptance. Download your free preview at: www.dentalgrowthbook.com

Or order the full book. If you want the complete blueprint, the psychology behind the system, the exact structure, and the real-world examples, the full book will guide you step by step. Order the complete book at: www.dentalgrowthbook.com

To your unstoppable success,

President
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