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eLaunchers Referral Culture Program

Posted by Parthiv Shah on May 23, 2018 10:46:23 AM

Referral Culture Tools, Techniques and Training

Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.

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Topics: shock and awe, referrals, Dan Kennedy, Referral Culture

My FIRST Lesson From Dan Kennedy

Posted by Parthiv Shah on May 22, 2018 9:53:19 AM

Dreams are made of data! To follow your dreams, study your data!

In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:

“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.

Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.

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Topics: Dan Kennedy, data science, Business inelligence

COPY WRITING: Who Should Be Your Scribe?

Posted by Parthiv Shah on May 22, 2018 9:06:04 AM

You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.

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Topics: copywriting, Social Media, Business Growth, Dan Kennedy, Implementation

Now, it DOES take a village... a message by Dan Kennedy

Posted by Parthiv Shah on May 22, 2018 8:56:49 AM

 

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Topics: GKIC, Business Growth, Dan Kennedy, Implementation

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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