Referral Culture Tools, Techniques and Training
Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.
In this video, Dan Kennedy talks about how to use your Shock and Awe package in comprehensive internal magnetic marketing.
We will show you how to use the shock and awe package along with ‘three cards trick’ to ask for referrals. We will show you how to get online reviews using Infusionsoft with review site ‘Sotellus.com’ and trigger referral campaign when someone gives you good review. If you are an info-marketer, an educator or have a membership site of any sort, a formal ‘Study Buddy’ program can generate a consistent flow of referrals. If you get referrals from various ‘centers of influence’ we will help you put together a program for your formal referral sources as well.
Programming and Setup
- Referral Culture NPS Survey & Tell a Friend Campaign in Infusionsoft
- Tell a friend Web Site/Funnel in Click Funnel
- Referral Culture Traffic Driver letter to clients/patients
- Friend welcome package
- Gratitude expression package
- VIP Club Welcome Package for Referring VIP