1. How many people use Instagram world-wide every month?
If you answered 1 billion - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).
2. How many people use Instagram Stories?
500,000,000 people globally use Instagram Stories every single day. Instagram Stories are a brilliant method of telling your business story.
3. How many people in the United States of America use Instagram?
Even at only 11% of the US population, Instagram still has an impressive 112.5 million U.S.A. users. Zeroing in on some of the local Instagram population could increase your practice’s community profile.
4. What is the fastest growing social media platform in Canada?
Instagram showed an impressive 20.4% growth in 2018, making it the fastest growing social media platform in Canada.
5. With which demographic is Instagram the most popular?
- 65 +
The 18-29-year-old demographic use Instagram a whopping 67%, making Instagram an excellent vehicle to promote your business to new patients.
6. Who uses Instagram more frequently, women or men?
- Its Equal
Women come in slightly ahead of men with Instagram having 52% female and 48% users. According to the U.S. Department of Labor, women make 80 percent of health care decisions in the United States.
7. On average, what is the length of time users spend on Instagram per day?
- 10 minutes
- 15 minutes
- 20 + minutes
- 60 + minutes
Instagram users spend a respectable 28 minutes per day on this platform, giving your business a strong fighting chance of gaining repeat followers.
8. What percentage of people become more interested in a brand or product after seeing it on Instagram Stories?
- 10% +
- 30% +
- 50% +
- 80% +
Do you have an upcoming promotion for a dental product or service? Instagram is an excellent platform, since 62% of people become more interested in the product or brand after seeing it in Instagram Stories.
9. Which percentage of people research services or products on Instagram?
- 10% +
- 30% +
- 50% +
- 80% +
Predictably, when shopping for products, people tend to look at images and videos, so it shouldn’t come as a surprise that 81% of people do their shopping research on Instagram.
10. What are the most popular types of video content on Instagram?
You’ve heard the adage “Give a man a fish, you feed him for a day, teach a man to fish and you feed him a lifetime.” It makes sense that how-to video’s are the most popular video type on Instagram. Educational videos are a great way to connect with your patients and to build your credibility within the community.
Since it’s launch in 2010, Instagram has proven itself to be an instantly popular and proven social media platform capable of fostering, growing, and attracting new business. Setting up a business Instagram account is one of the best ways to market your dental practice while strengthening your social media presence and growing and attracting new patients.
Still not sure if this is the right media for your business? We'd love to help you decide.