Blog

I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?

Topics: Systems and Processes, success, direct mail, deliverability

Have you ever heard that Bill Cosby bit about raising a son?

Topics: customer experience, customer journey, ideal customer, nurture

So this just happened.  A private client sent me a distress email over the weekend. Without going in gory details, here is what it was all about: "Parthiv, I was doing some calculations and I am not happy. I have zero confidence in our government's ability or intent to send me ANY money. Clock is ticking, new bills are showing up every week. Income producing activities are not happening and this emergency situation is dragging out beyond my tolerance. I need to MAKE some money NOW. DO SOMETHING. Make it rain and snap to it. I am tired, hungry, cranky and feel like I am broke". 

Topics: Magnetic Marketing, follow up

1. How many people use Instagram world-wide every month?

1. 100,000
2. 500,000
3. 1,000,000
4. 1B

If you answered 1 billion  - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).

Topics: ideal patient, target marketing, ideal customer, Instagram

Building a B2C business through Instagram

Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her  business-to-customer brand awareness through Instagram.

Topics: target marketing, storytelling, Instagram

If you think LinkedIn is only  a place to post your professional profile, you may want to reconsider.

Topics: LinkedIn

It isn’t often a business owner can find a free professional marketing tool with 660 million followers. LinkedIn is “the” social network to link business professionals’ word-wide. A  LinkedIn Company Page offers business professionals a tremendous opportunity to connect, promote and advertise with local and global businesses and business professionals – for free.

Topics: LinkedIn

Picture this, a guy meets a girl, has a great conversation, gets her number, then calls her in 6 months and asks her to get married.

Topics: Business Kamasutra, customer journey

Cowboys are really cool!  What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?

Topics: target marketing

Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.

Topics: marketing for dentists, target marketing, storytelling, Instagram