Blog

SPAM!

There is no scarier label for an email marketer to be connected with than SPAM! There are PhDs written on the topic of how not to be associated with spam and how to pass through the countless roadblocks put up by Google, Microsoft, and Yahoo email sorting algorithms. Although so much knowledge on this matter has been accumulated, corporate algorithms continually change, causing problems for marketers all over the world.

Do you know who the biggest seller of your personal data to third parties online is?

If you said “Google” then you’re 100% right. Google is a leader in collecting and distributing user data that is being sourced through the company’s search engine, Chrome web browser and other services.

Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!

Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things. 

As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.

Woah Apple, slow down! We just discussed how recent changes in iOS 15 are transforming the advertisement business for big and small players alike and guess what? Apple announced even harsher privacy controls for iPhone user's IP addresses in the email app and a whole new set of privacy-tightening features for iCloud.

"Apple is a 2 trillion-dollar company that is making it HARDER for advertisers to make money!" Well, that is how tech titan Facebook portrays recent changes in iPhone's iOS 14.5 Privacy update. You might be surprised to hear this news in my blog and are probably thinking "So what?". Let me tell you why privacy changes with iPhone matters for our wallets.

Effective marketing and successful gardening work the same way! 

A cactus and a fern are both plants, but if you plant your cactus in the shade and water it as much as you water your fern, it will die. 

Similarly, if you plant your fern in scorching full sun and water it once a month, you've got yourself a dead fern.

CAC (customer acquisition cost) and LTV (long-term value) will be helpful for you in building a marketing strategy. It is important to remember that these measurements mainly should be used in accessing your strategy’s marketing performance. It’s not at complicated as it seems. Trust me! This blog is a follow-up on the CAC and LTV topic that I've discussed last week. Let’s jump in.

What does it take to acquire and retain a Customer?

As you well know, there's a cost to acquiring new customers. Expenses or costs of marketing can include many expenses such as: