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As a professional entrepreneur, you’ve probably been working very hard for a very long time. It started with your education. Years of schooling. Then you got out into the workplace and realized running a business wasn’t something they had taught you in school - and your education started all over again. But you persevered and established a reputation for doing quality work and offering outstanding customer service. Those things you know how to do, and you do them well.

I love helping people with their businesses. The longer I’ve been in business the more I realize three truths:

Creating and implementing a marketing campaign is not an easy task for a small/medium business. (It is often just as hard for multi-million-dollar companies with many marketing professionals on payroll.) The good news is that everyone is IN THE SAME BOAT!

That said, here is a good place for anyone to start.

Some marketers and business owners are subject to “shiny object syndrome” or always switching to “the next big thing” available. It is therefore no surprise when they fall into the trap of thinking that emails have lost their relevance for advertising and replace them with targeted ads, influencer contracts and app advertisements.

Do you feel like 2020 and 2021 are just bad dreams that the whole planet is trying to wake up from; or is it just me? It is hard to deny that the coronavirus pandemic changed our lives. How we do business changed. The ability to access healthcare has changed. How we interact as people has changed. The way we advertise changed significantly too! “How” you ask? Let’s explore that together.

How much did you read last week? How about last night? I bet you read a lot! Nowadays, the average person is bombarded with a ton of information on smartphones, tablets, computers, car radios, TVs etc. Advertisement causing our brains to overload with information, and it is not going to get better anytime soon. Even more, it is projected that humanity is going to accelerate into a completely new informational era!

Newsletters are a great way to keep your customers in the loop and engaged with what’s happening in your business. How many newsletters do you think you’ve seen in your lifetime? Quite a few I’d bet! You may have even read one or two without even realizing it. For those exceptional few, a newsletter that the audience doesn’t even recognize as a newsletter is the unicorn every business owner dreams of. For the rest… well – some of them range from engaging to tolerable to just painful. Here are some of the my best tips for your newsletter.

Why does ransomware keep showing up in the news? Should you be worried? The answer is YES, because in 2021 there is an attack every 11 seconds. But Parthiv, you say, attackers don’t care about my small business - so I shouldn’t be worried, right? WRONG! Ransomware uses sophisticated methods to trick your employees and create trouble for you in the process. What if someone accidentally downloads a fake invoice? Now your computers are down, you can’t take credit cards, and you’re spending money to bring everything back to normal.

Would you trust someone if they tell you that they never made a mistake? Me neither. All personal and professional growth is tied to making mistakes, overcoming the consequences, and learning from failure. With that in mind, here are some things to keep in mind to help you learn.

Are you planning to use email campaigns to communicate with your prospects or clients? Here are some quick tips to help you get the best results.