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Recently, marketing genius Dan Kennedy published an article in his No B.S. newsletter that focused on the tried-and-true tactics of Napoleon Hill’s famous Think and Grow Rich, which you probably know is one of the most influential personal development books of all time.

In the newsletter, he briefly overviews Hill’s work and discusses how his principles can help you be more persuasive in your marketing efforts and more effective in your business.

Hill’s 13 principles include the power of…

• Clearly defining what you want and having a burning desire to achieve it.
• Developing unwavering faith and belief in your ability to achieve your goals and never allowing yourself to be derailed by temporary setbacks and doubt.
• The power of positive affirmations and visualization in first combating and then replacing negative self-talk. This helps program your mind for success.

Topics: opportunities, Think and Grow Rich, tried-and-true tactics, development books, mind for success, specialized knowledge, sales letter, creating a business plan, decisions, enthusiasm, influential personal, desire to achieve, specific goals, step-by-step plan, planning a project, serve and achieve, creative process, Sixth Sense, extrasensory perception, Secrets of Success

Dan Kennedy, the legendary copywriter responsible for some of the most wildly successful marketing campaigns of all time, has recently partnered with marketing genius Russell Brunson. The two of them joined forces to gather a lifetime of Dan’s work into one place and make it available to the public.

Why, you ask?

Because they both share twin passions for promoting and nurturing the entrepreneurial spirit, they love the idea…of new ideas. They get excited about innovation and want to help business owners who pave new ways into the unknown.

The result of their time sifting through the mountain of work that represents Dan’s career is a treasure trove of courses, correspondence, master sales letters, and more.

If you’re part of Dan’s Community already but maybe swimming in the kiddy pool, remaining a gold member, you’ll be glad you came across this post.

Topics: successful marketing campaign, master sales letters, correspondence, entrepreneurial spirit, gold member, revenue grow, selling strategies, promoting and nurturing, treasure trove of courses, conference, leaps and bounds, power of mindset, fresh new idea, marketing or business tip, reactivating, pricing strategies, 100-million-dollar company

What would you say if I told you I could get you into an exclusive club of high achievers spearheaded by none other than Russell Brunson, the mastermind behind Click Funnels?

Would you be interested?

Now what if I told you that joining this club meant you got a key to a treasure trove of published and unpublished works from some of the greatest thinkers of all time… 

Would I have your attention?

Well, my friend, if you’re now reading this, fully engaged and wanting to no more, then you and I are kindred spirits.  When I first heard about the new mastermind group Russell Brunson offered, I instantly wanted to know more.  When I discovered whose company I’d be in and all the benefits that came with access to this group, I was like “Sign me up! This is my tribe!”

In Russell’s Secrets of Success Mastermind Group, he’s created a book club of sorts, but not one that discusses poetry or romance novels.  No, this group is comprised of high achievers and entrepreneurs who understand the importance of and actively seek a competitive edge.

Topics: click funnels, Personal Growth, Think and Grow Rich, high achievers, fully engaged, competitive edge, captivate minds, Kept Secrets, personal development geniuses, The Secret of the Ages, great leaders, work in depth

If you’ve read my recent posts, you may recall my telling you about the Mastermind Community I recently joined. Russell Brunson put together this success-oriented group that’s been a game-changer in my life.

One of the best benefits of having access to Brunson’s Secrets of Success Mastermind Group is the virtual key ring you get to his vault of priceless information consisting of the published and unpublished works of some of the greatest thinkers, philosophers, and entrepreneurs of the past two centuries.

Today I’d like to share a story I came across in the virtual vault on Orison Marden.

You may or may not know that Orison Swett Marden was the founder of Success Magazine and a pioneer in the self-help movement in the late 1800s and into the turn of the century. Marden came from a small town but morphed into so much more, eventually becoming a renowned author and editor.

Topics: path to success, professional growth, entrepreneurs, philosophers, principles of success, game-changer in my life, wildly successful, extraordinary opportunities, learn and grow, inevitable opportunities, business world, Brunson’s Secrets, virtual key, greatest thinkers, Orison Marden, Success Magazine, seeking personal, motivation, self-improvement, potential to achieve, successful life, Marden and gain

If you know much about me, you know that I have been an avid student of master marketer Dan Kennedy for many years. I am part of his inner circle and pay a substantial amount each year to access his time, insight, and sage advice.

Recently he shared a story about the power of accepting blame for the things that ‘happen’ to you.

Let me give an example.

You own a small grocery store. You have a few employees, and most of your customers are locals in the tight-knit community where you’ve set up shop. Crime is not a problem in this area, so you decide to forgo the expense and never install security cameras at the registers.  

A year later, you’re reviewing the books with your accountant and noticing something is seriously wrong. There are discrepancies in both your inventory and your cash flow. You can’t make sense of this, and it takes another month to discover that a cashier who has been working for you for over a year is allowing her friends to walk out of the store without paying for items, and she’s running a scam on you with coupons.

Topics: social networking, innovation and scalability, blog posts, sales letters, genius marketing content, path to success, podcasts, inventory, cash flow, unscrupulous, successfully operating a business, sage advice, inner circle, diamond group

Two of the men I admire most in marketing are Dan Kennedy and Russell Brunson. So, when these two speak, I sit up and pay attention. In one of Kennedy’s recent NO B.S. Newsletters, he shared a conversation he and Brunson had about the great Napoleon Hill.  

In it, Brunson discussed how he’d come across a course written by Hill on effective advertising. This course was pinned back in 1917, a full 20 years before he wrote the book we’ve all come to know and love, Think and Grow Rich.  

Russell Brunson found this particularly interesting because it showed that, although Hill became famous for his personal development masterpiece, Think and Grow Rich, his roots were in marketing and advertising.

Dan Kennedy goes on to discuss Hill’s earlier career, which you may not know, was as a copywriter and sales trainer for the International Correspondent School. They talked about how Hill’s time in direct sales and as a copywriter likely led to his ability to understand human nature and eventually write the influential work he’s famous for today.

Topics: Dan Kennedy, marketing and advertising, Think and Grow Rich, Napoleon Hill, entrepreneurs, Russell Brunson, podcasts, master sales letters, seminars, influential thinker, perspectives on success, positive thoughts, principles of success, correspondence, Advanced Business Development

So, I’ve been pouring over the treasure trove of information available to me now that I’m a member of Russell Brunson’s Secret of Success Mastermind Community, and the works of Charles F. Haanel caught my attention.

You may already know that Charles F. Haanel was an influential thinker of the late 19^th and early 20^th centuries. He started his career in business, law, and then literature before finding his calling in personal development. He created “The Master Key System, " a guide to help change lives and people's perspectives on success.

“The Master Key System is a 24-part correspondence course that delves into the laws of attraction, visualization, and personal magnetism. As a member of Brunson’s Mastermind Community, I have access to the entire course. I particularly enjoyed Haanel’s discussion on the power of thought and how your thoughts should not be accepted as just fleeting notions but as powerful forces that shape your experiences. He details how focused concentration and vivid visualization can impress your desires on your subconscious, which will spur you into actualizing and achieving your goals and dreams.

Topics: Personal Growth, personal development, Napoleon Hill, path to success, personal magnetism, prolific author, entrepreneurs, Focus And Follow, positive experiences, Cultivation, positive self-talk, Jim Rohn, influential thinker, Master Key System, perspectives on success, positive thoughts, Charles Haanel, Earl Nightingale

In the world of bite-sized information and three-minute video entertainment, those willing to dive deep into a subject—to truly understand and benefit from that discovery—are few and far between.

“Most people would choose the dopamine hit versus discipline.” – Russell Brunson

Most people want to feel good for a moment. They read a post online, some motivational meme, maybe “a positive mind yields a positive life,” or “choose to live with passion.” People read this and they feel good for a moment. They hit the like button and move on. Maybe they decide to share it and really feel they’ve done their part for the day.

Why” Because it’s easy. It’s a feel-good dopamine hit of happiness that requires no real effort. These nuggets of inspiration may be positive or uplifting, but they carry as much weight as a fortune cookie when it comes to impacting your life.

Topics: social networking, innovation and scalability, Secrets of High Achievers, path to success, priceless archive, self-improvement field, achieving your goals, Discipline Over Dopamine, live with passion, inspiration, positive, entrepreneurs, more valuable insight, uplifting, competitive advantage, Success Mastermind Community, philosophers, marketing experts, authors

If you've been following my recent blogs this month, then you already know about the secret society of high achievers founded by none other than the visionary Russell Brunson. Membership in this group opens the door to a vault brimming with priceless insights into the philosophy of success and personal development. It's a veritable goldmine of knowledge, gathered over the years by Brunson's unwavering dedication.

Over the last month, I’ve discussed the works of P.T. Barnum, Earl Nightingale, Charles Haanel and Orison Swett Marden. These are only a few of the thought leaders and philosophers represented in this priceless archive.

Today, I’d like to highlight one of the gems I've uncovered within this treasure trove: "How to Get Anything You Want" by Elsie Lincoln Benedict. Before we dive into this book, allow me to introduce you to the remarkable Elsie Benedict if you don’t know her works already.

Topics: business commitments, social networking, innovation and scalability, Secrets of High Achievers, path to success, priceless archive, self-improvement field, prolific author, renowned speaker, significant impact, art of persuasion, power of influence, achieving your goals

I am privileged to personally know and work with direct mail marketing legend Dan Kennedy. The insight I’ve gained from this master of persuasion has influenced how I help my clients and how I run my company.

Recently, Dan shared valuable insight into how you can use analogy and drama to add magic to your sales arguments–an insight I’ll share here today.

Dan starts by talking about how magic tricks are used in advertising and selling and how people who understand this have a huge advantage.  

The first ‘trick’ he reveals is the SHOW’n Tell. You see this a lot in TV advertisements. A distressed homemaker scrubbing tirelessly will look up at the screen, exhausted and beaten down by the grim they’re trying in vain to remove from the sink. Then, a cleaning genie arrives with magic scrubbing bubbles, and voila! Like magic, the stains are gone.

Topics: Dan Kennedy, various industries, sustainable energy solutions, innovation and scalability, sales letters, genius marketing content, Sales Magician, advertising and selling, alarming problems, creatively combine dramatic demonstration, a persuasive analogy, marketing techniques, podcasts, blog posts