We’ve all heard that Haste makes waste, the tortoise beats the hare, and slow and steady wins the race. These are familiar sayings, but if you’ve read Dan Kennedy’s recent book, The No B.S. Guide to Succeeding in Business By Breaking ALL The Rules, you’ll see why this is nonsense to the fifth degree.

In today’s fast-paced world, speed and agility are often more valuable than a slow, methodical approach. Taking decisive action can lead to quicker and better outcomes. It often takes swift and direct action to get good results, and even if you’re off the mark, you can readjust along the way. Sometimes, being 90 percent ready is good enough.

In business, speed is a competitive advantage. Waiting until everything is perfect can mean missed opportunities. Look at the tech industry. Companies like Google and Facebook launch products in beta, knowing they’re not perfect. They release quickly, gather user feedback, and make adjustments on the fly. This approach allows them to stay ahead of the competition and continuously improve their offerings. If they waited for perfection, they’d fall behind.

Consider Amazon. Jeff Bezos didn’t wait for the perfect moment to launch. He started with an online bookstore and quickly expanded. Amazon’s success comes from its agility and willingness to experiment. They constantly test new ideas, some of which fail, but they learn and adapt quickly. This speed and decisiveness have made Amazon a dominant force in retail.

Now, think about you. Are you waiting until you’re 100 percent ready before making a move? Kennedy’s logic suggests that 90 percent ready is often good enough. Perfection is the enemy of progress. By waiting for everything to be perfect, you’re likely missing out on valuable opportunities. Instead, take swift and decisive action. Launch your product, start your business, or implement your idea. You can make adjustments along the way.

When you move quickly, you might not get everything right the first time. That’s okay. The key is to readjust along the way. When Twitter started, it was a podcasting platform called Odeo. They realized the market wasn’t there and quickly pivoted to a microblogging platform. If they had waited for the perfect podcasting product, they’d likely be a footnote in history. Instead, their speed and willingness to adapt led to their success.

Speed doesn’t mean recklessness. It means making informed decisions quickly and being prepared to adapt. You don’t need to have every detail figured out before you start. Gather the essential information, make a plan, and move forward. As you progress, you’ll learn more and can make necessary adjustments. This approach keeps you ahead of the competition and allows you to capitalize on opportunities as they arise.

In your business, embrace this mindset. Don’t let the pursuit of perfection paralyze you. Take action. If you wait until you’re 100 percent ready, someone else will beat you to the punch. Launch your product, start that marketing campaign, or expand into new markets. You can refine and improve as you go.

Dan Kennedy’s logic is clear: speed and agility are critical in today’s business environment. Being 90 percent ready is often enough to get started. By taking swift and decisive action, you position yourself to seize opportunities and stay ahead of the competition. If you’re off the mark, readjust along the way. This approach not only keeps you moving forward but also allows you to learn and adapt quickly, leading to better outcomes.

So, challenge the idea that slow and steady wins the race. Embrace speed and agility. Take decisive action, and don’t let the fear of imperfection hold you back. Get started, keep moving, and adjust as you go.

If you’re ready to move your business forward and take the next step in your envisioned path to success, give me a call or text at 301-873-5791 or go to www.elaunchers.com to book an appointment. Join our growing list of customers who are experiencing their best year yet because they said YES to eLaunchers.

Thank you, and I look forward to hearing from you soon.