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Parthiv Shah

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

The Path to Business Mastery Lessons in Discipline

Posted by Parthiv Shah on May 27, 2024 8:00:00 AM

Throughout my career, I’ve had the privilege of working with and learning from experts in business, finance, psychology, and philosophy. One of the most profound lessons I’ve learned is that discipline is not just a key to success but a cornerstone. Over and over again, I've witnessed a disciplined and diligent leader catapult their business to unprecedented levels of growth and prosperity.

Japanese culture is rich with wisdom and philosophy, including techniques for cultivating discipline. Today, I'm thrilled to share practical insights into six Japanese techniques for cultivating discipline. When applied, these techniques can truly revolutionize your approach to entrepreneurship.

  1. Kaizen 改善 (Continuous Improvement): At eLaunchers, we believe in the power of continuous improvement. Small, incremental changes lead to significant advancements over time. Embracing kaizen means constantly seeking ways to refine processes, innovate products, and enhance customer experiences. By fostering a culture of continuous learning and improvement, you can stay ahead of the curve and remain competitive in ever-evolving markets.
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Topics: drive growth, continuous optimization, attract more prospects, cultivating discipline, strategic initiatives effectively, Pomodoro Technique, Path to Business, Lessons in Discipline, business, finance, psychology, and philosophy, growth and prosperity, Organization and Decluttering, clarity and focus, Orderliness and arrangement, Visual management, Budgeting and Financial Planning

Marketing Mastery The Art of Crafting Messages That Connect

Posted by Parthiv Shah on May 22, 2024 8:00:00 AM

Dear friend and fellow entrepreneur,

Is your marketing message connecting with your ideal prospects?   Does it resonate with them and compel them to call you, cash in hand?

The effectiveness of your marketing message can mean the difference between successfully reaching your target market and fading into obscurity. A powerful marketing message is not just about conveying information—it's about captivating your audience, addressing their needs, and compelling them to take action.

Your marketing message must:

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Topics: ideal prospects, product or service, credibility and authority, time-sensitive offers, discrediting alternatives, Art of Crafting, Marketing Mastery, catchy headline, compelling visuals, current strategies, testimonials, reviews, goals faster, careful planning, strategic thinking, persuasive communication

Limitless - Let Your Desires Guide Your Business Success

Posted by Parthiv Shah on May 20, 2024 8:00:00 AM

What if I told you that you have the power to break free from preconceived constraints and let your desires guide you toward unprecedented success?

In the business world, it’s easy to find yourself boxed in by preconceived constraints—limitations we impose on ourselves based on past experiences, societal norms, or perceived barriers.

Before we dive into the subject of today’s blog, I want to acknowledge the incredible achievements you've already made in your life. Your drive, determination, and entrepreneurial spirit have propelled you to where you are today, and you're light years ahead of most simply because you've dared to dream and take action.

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Topics: entrepreneurial spirit, Business Success, attract prospects, continuous optimization, assumptions and beliefs, heights of success, think creatively, brainstorm freely, groundbreaking innovations, Growth and success, communities and resources, growth and achievement

Fear—Greed—Guilt—Anger—Exclusivity—Salvation—Flattery Emotional Drivers That Compel Prospects To Say Yes

Posted by Parthiv Shah on May 15, 2024 8:00:00 AM

What causes people to act? What motivates them? Inspires them? Entices them to pull out their credit cards, call the number on the screen, and say yes?

The answers are wrapped up in human psychology. And, if you want to craft a marketing message that resonates with your target audience, you need to understand what makes people tick.

Crafting a compelling message is both an art and a science. It's about understanding what motivates people to take action and leveraging those insights to create messages that resonate deeply with your audience. There are seven key drivers—fear, greed, guilt, anger, exclusivity, salvation, and flattery—that can be harnessed to create truly compelling marketing messages.

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Topics: attract more prospects, potential risks, wealth, success, material possessions, societal expectations, feel special or unique, problems or challenges, validation and recognition, attributes or achievements, compelling marketing messages, motivates, powerful motivator, unique features, brand or product, transformative effects

Doubt Your Limits and Challenge the Status Quo

Posted by Parthiv Shah on May 13, 2024 8:00:00 AM

Have you ever stopped to consider the vast potential that lies within you, waiting to be unleashed? Far beyond your current level of achievement and the artificial boundaries you may have unwittingly imposed upon yourself, your true limits are far greater than you imagine. If there's one thing you should doubt, let it be your self-imposed limits.

Picture this: a future where your business thrives beyond measure, success flows effortlessly, and your dreams become your reality. This need not remain a fantasy; true success is likely within your grasp. By strategically aligning your actions with your aspirations, you can transform your life and your business in ways you never thought possible.

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Topics: self-imposed, strategically aligning, success you desire, strategic progress, level of achievement, world of possibilities, purposeful action, success flows effortlessly, strategic goals, Measurable, Achievable, greater success, Set SMART

Celebrate the Red: Redefining Progress in Business and Marketing

Posted by Parthiv Shah on May 8, 2024 8:00:00 AM

As we live our lives, run our businesses, and engage in new challenges, the pursuit of progress can wear many disguises. It's not uncommon for challenges to present themselves as roadblocks, obstacles, or even failures. Yet, hidden within these apparent setbacks lies a profound truth: progress often masquerades as trouble.

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Topics: opportunities for growth, Redefining Progress, Business and Marketing, customer feedback, advertising campaign, antithesis of success, campaign strategy, enhance products, catalyst for growth, continuous improvement

Become A Category of One

Posted by Parthiv Shah on May 6, 2024 8:00:00 AM

We live on a planet with over 8 BILLION people. Our cities are brimming with entrepreneurs, professionals, and consumers. What does this mean? Competition is inevitable. The world is filled with thousands, possibly millions, of people who do exactly what you do.

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Topics: Business Success, targeted messaging, Unique Value Proposition, Unique Approach, loyalty and trust, professionals, Specialization, personalized experiences, meaningful connections, marketing strategies, develop strategies

Beyond Hope: Implementing Effective Marketing Strategies for Business Success

Posted by Parthiv Shah on May 1, 2024 8:30:00 AM

I have something to say that some of you may not like, but it needs to be said.

Hope is not a strategy.  

Too often, I come across business people who are limited by inaction.   They are in business. Yes, that’s true. They work. Most work very hard. But when I ask them about their plans for the future, they offer only vague generalities with no specific plan. They hope, sometime in the future, they will be able to attract more patients if or when the market becomes more favorable. Or they hope that one day, word of mouth will build and their customer base will grow.

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Topics: power of planning, optimism and positivity, Effective Marketing Strategies, Business Success, attracting prospects, strategic planning, targeted messaging, multichannel approach, attract prospects, continuous optimization, attract more prospects

Without Vision, There is No Direction Without Direction, There is No Progress

Posted by Parthiv Shah on Apr 24, 2024 8:30:00 AM

Dear Friend and Fellow Entrepreneur,

Today, I’d like to share a personal perspective on the power of planning. As a seasoned entrepreneur, I've often been teased by my colleagues for my unwavering commitment to business plans. But I've always stood my ground, knowing that a clear vision and a well-defined direction are the compasses that guide us to meaningful progress in business.

So, let's talk about how vision and direction can help you achieve the next level on your success ladder.

  1. Setting Clear Goals and Objectives: A strong vision provides you with a sense of purpose and clarity regarding your long-term goals and objectives. It serves as a guiding light, helping you articulate what you want to achieve and why it matters. With a clear vision, you can set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your overarching vision, providing a roadmap for success.
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Topics: personal perspective, power of planning, well-defined direction, meaningful progress in business, Setting Clear Goals and Objectives, Inspiring and Motivating Stakeholders, Guiding Strategic Decision-Making, Adapting to Change and Uncertainty, Measuring Progress and Accountability, Creating a Legacy

The Stronger Your Mindset is, The Greater Your Skill Set Will Be

Posted by Parthiv Shah on Apr 22, 2024 8:30:00 AM

Dear Friend and Fellow Entrepreneur,

Today I want to talk with you about the power of mindset. So often, I meet with people who have wonderful ideas. They have ideas about products and services they want to launch, businesses they want to build, or innovations they want to unleash. The problem is that these ideas often remain just that…ideas. These powerful thinkers are never able to turn their ideas into tangible products or viable services.

Still, others I meet with can come up with ideas and quickly bring them into reality.

What’s the difference? Why are some only able to think and never do…the answer is simple and complex…it’s Mindset.

Your mindset can be your greatest strength or weakness, depending on how you shape it. In today’s blog we will discuss the mindset that breeds success:

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Topics: professional growth, power of mindset, Stronger Your Mindset, Adaptability and Agility, Confidence and Self-Belief, Vision and Goal, Continuous Learning and Growth, Resilience to Failure and Setbacks, confidence, vision, Leadership and Influence

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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