Parthiv Shah
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene.
eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies.
Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com.
Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych.
Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter.
Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions.
Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants.
Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable.
Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them.
eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017.
While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate.
Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail.
Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems.
While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010.
Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout.
Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
Most business owners make the same fatal mistake:
They believe success is a numbers game.
“If I just get more clients, everything will work out.”
So they chase everyone. They run ads that appeal to “anybody who might be interested.” They take meetings with anyone willing to listen. They bend over backwards for anyone willing to pay them something.
And then they wonder why they’re exhausted, broke, and stuck in the mud.
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Topics:
business growth strategy,
Ideal Client Targeting,
Quality Over Quantity,
Profitability Focus,
Client Selection
Most dentists come to me saying, “We just need better marketing.” They’re frustrated. Leads are down. Referrals are drying up. The schedule looks empty. So they think the answer must be a new campaign, a better ad, a different postcard.
But I’ve been doing this a long time — and I can tell you: The problem usually isn’t the marketing. It’s what happens after the marketing.
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Topics:
dental practice growth,
patient retention systems,
Fixing practice leaks,
Lead Follow-up Automation,
Scaling dental revenue
If you walk into your practice and see open chairs, don’t just sigh and move on. Listen. Those empty chairs are trying to tell you something.
They’re not just costing you revenue — they’re revealing the cracks in your growth engine. And if you ignore the message, the leaks get worse, not better.
I’ve seen it happen again and again: A talented dentist builds a solid practice on reputation and referrals. Patients love the care. Word spreads. The practice grows… for a while.
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Topics:
dental practice growth,
automate the process,
Dental Marketing Systems,
Overcoming Practice Plateau
You’ve seen it happening in your town. Another DSO moves in. They’ve got a billboard. A polished website. Deep pockets. And a team of people managing every inch of their marketing.
Meanwhile, you’re doing everything yourself — between patients, paperwork, and late nights catching up on payroll.
It’s not a fair fight.
And if you’re a private practice dentist trying to grow, protect, and eventually exit with what your practice is worth — here’s what you need to know:
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Topics:
dental practice growth,
Dental Marketing Systems,
Patients retentions strategies,
Private Practice Dentistry,
Competing with corporate dentistry
You went to dental school to learn how to diagnose, treat, and serve patients. You didn’t go to school to become a marketer, operations manager, or systems engineer. And yet — if you own a practice, that’s exactly the role you’re expected to fill.
Every week, I speak with talented dentists who are doing exceptional clinical work… and quietly struggling behind the scenes.
The schedule’s unpredictable. Marketing results feel random. The team’s overwhelmed. Revenue’s plateaued — or worse, declining. And no one’s quite sure why. Let me tell you something hard but true:
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Topics:
dental practice growth,
competing with DSOs,
Dental Marketing Systems,
Patient retentions strategies,
Lead Conversion for Dentists
There’s a dangerous myth floating around in business.
It whispers things like:
- “If I charge more, I’ll lose customers.”
- “People just want the cheapest option.”
- “In my industry, everyone’s shopping on price.”
That’s nonsense. And if you believe it, you’ll end up working harder, earning less, and wondering why your less-qualified competitors seem to be doing better.
Here’s the truth:
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Topics:
Creating Emotional Appeal,
leverage,
Premium Pricing Strategy,
Client Positioning,
Value Based Marketing
The moment I started talking to money, I realized something:
Most people chase money.
Very few ever ask it what it wants.
What if you could sit across from a stack of hundred-dollar bills and ask it:
- How did you get here?
- Were you given to me in trust?
- Did I earn you through real value — or just clever persuasion?
Or even better:
- What would make you want to stay?
- What am I doing that keeps pushing you away?
- What can I do to multiply you — so you come back with friends?
It sounds metaphysical. But it’s actually deeply practical.
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Topics:
Money Mindset,
Funnel Optimization,
Entrepreneurial Growth,
Click Funnel Strategy,
Value Based Marketing
What if I told you that the very software you use to grow your business could also teach you how to grow as a human being?
Sounds a little strange, I know. But after nearly a decade of using ClickFunnels, here’s what I’ve realized:
Funnels aren’t just about sales pages and lead magnets. They’re a mindset. A pattern. A way of thinking.
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Topics:
Marketing education,
Personal Growth,
Advanced Business Development,
mindset and strategy,
ClickFunnels
If you’re like most smart, hard-working professionals I meet—dentists, attorneys, consultants, coaches, advisors, specialists—you’ve spent years mastering your craft. You care about results. You serve your clients well.
But when it comes to marketing?
Too many of you are doing it backwards. You’re trying to make people want what you offer. Trying to educate them into buying. Trying to convince them that they need what you do.
And it’s exhausting, isn’t it?
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Topics:
marketing strategies,
emotional engagement,
business positioning,
demand generation,
client attraction
Let’s get one thing straight: your Pixel Estate is not some cookie-cutter, generic online website that gets launched and forgotten, doomed to sit idle and collect digital cobwebs. No, this is different. Your Pixel Estate is the cornerstone of your online engagement—an always-on, always-hustling sales system, designed to attract, engage, and convert your ideal prospects, day in and day out.
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Topics:
pixel estate,,
Selling Strategically,
Digital Sales Game,
Nurture and Validate,
Simplify the Process