Not all customers are created equal. Some are worth their weight in gold. Others are dead weight. The truth is, it’s likely your business is being held back by low-value clients—the tire-kickers, bargain hunters, and problem customers sucking up your time and resources. Meanwhile, a small handful of high-value clients are quietly responsible for the bulk of your revenue.

Dan Kennedy’s Pyramid of Value reveals the shocking truth: 80% of your revenue comes from just 20% of your clients. These VIPs spend big, stick around, and send you referrals. If you’re treating every customer the same, you’re leaving money on the table—and worse, you’re wasting time on people who will NEVER move the needle for your business.

So the real question is: How do you find MORE of the high-value clients and STOP attracting the duds?

PRISM: The Ultimate Profit Multiplier

PRISM is your blueprint for maximizing profits and unlocking hidden revenue in your business. It instantly reveals:

• The VIPs: These top-tier clients are your profit powerhouses—the big spenders, the repeat buyers, and the referral-generating machines. These people deserve your VIP treatment, your best offers, and your full attention.
• The Mid-Tier Movers: Solid, dependable, and showing With the right strategy, they could move up the pyramid and become VIPs.
• The Low-Tier Lurkers: These one-time buyers, discount chasers, and time-wasters might pad your revenue, but they’re draining your most valuable asset—your focus.

With PRISM, you stop chasing the wrong people and start laser-focusing on the top 20%—the clients who generate 80% of your revenue.

The Customer Value Matrix: Scoring Your Clients Like a Shark

To separate the money-makers from the money-wasters, you need cold, hard numbers—not gut

feelings. Enter Parthiv’s Customer Value Matrix, a ruthless, four-point ranking system that evaluates your clients based on:

1. Recency – When was the last time they did businesswith you? The more recent, the hotter the customer.
2. Frequency – How often do they buy? Repeat buyers = higher lifetime value.
3. Monetary Value – How much do they spend? Big spenders automatically rise to the top.
4. Propensity to Refer – Are they sending new business your way? Referral clients aren’t just extra revenue—they’re built-in trust

Using this brutally effective system, PRISM creates a hierarchy of value

inside your customer list. The gold standard? Commercial VIPs—your best, most profitable clients. These are the people you need MORE of.

PRISM helps you identify them and then shows you exactly where to find more, just like them.

The 20/20/15/4/1 Pyramid—The Math Behind the Money

PRISM dissects your client list and sorts them into an A/B/C/D ranking system:

• A Clients: The High-spending, frequent buyers and top referrers. These are your money clients.
• B Clients: Solid, profitable, but need a little nudge to move
• C Clients: They don’t hurt your business, but they don’t help much either.
• D Clients: The High-maintenance, low-value, and never going to turn into A or B clients. The Strategy? Clone the A’s. Nurture the B’s. Dump the C’s and D’s.

How PRISM Uncovers More High-Value Clients

Once PRISM pinpoints your most valuable customers, we go hunting for more of them. Where do they already spend their time?

• What do they read? (Industry newsletters, trade journals, high-level business magazines)
• Where do they gather? (Luxury clubs, mastermind groups, high-end events)
• What events do they attend? (Conferences, networking events, charity galas—can we sponsor or have a presence?)
• Who are their neighbors? (Can we target similar demographics through direct mail, geo-fencing, or strategic partnerships?)

Instead of chasing random leads, PRISM pinpoints the highest-value prospects—the ones who are ready to buy, ready to spend, and ready to refer.

PRISM = Profitability, Precision, Power

• Find the Top 20%: Pareto’s Law holds Your top 20% are your goldmine. PRISM ensures you stop wasting time on the bottom 80%.
• Create Laser-Focused Campaigns: Knowing WHO your best clients are means your marketing speaks directly to their needs, fears, and desires. No more generic messaging.
• Maximize Resource Allocation: STOP pouring time and energy into low-value PRISM helps you double down on the best and forget the rest.
• Elevate the Mid-Tier: Not every B client will become an A, but some WILL—with the right PRISM identifies the hidden gems worth nurturing.

The bottom line? Not all clients are created equal. You don’t need MORE customers—you need MORE of the RIGHT customers.

PRISM is your key to unlocking them.

Take the Guesswork Out of Growth—Let’s Analyze Your Client List

Your goldmine is already hiding in your customer list. PRISM reveals it.

Run your client list through PRISM and uncover the hidden revenue inside your business. You’ll see exactly who your best clients are, where to find more of them, and how to stop wasting time on low- value leads.

I hope this article was helpful. If you are interested in learning more about our patented GROWTH Strategy System that helps business owners like you develop a business growth strategy that is less likely to fail, please book time with me at www.meetparthiv.com. I would love to work and play with you.

In 20 minutes or less, what three problems can we solve together for your brand?

Lets GROW!

President
eLaunchers.Com