I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?
But that is not it..
I am talking about direct mail.
I can not say it enough, technology makes so many things so much easier...but it is NOT the end all and be all of marketing. It is just another tool, and you shouldn’t stop using a set of good tools because other tools came along.
If you know anything about direct mail, you know that getting a 100% open rate is next to impossible. Heck, getting 100% delivery rate is tricky.
Trust me I know, I have mailed over a billion (not a misprint...a billion) pieces of mail. I completely understand exactly how tricky it can be to get the envelope delivered and open…
But I am going to tell you how you can get a 100% open rate, every time.
It is not cheap, but for the right product or service it is VERY powerful and profitable. And that is what it is all about, right?
Yes that is right!
So, how can you get a 100% open rate?
Use Fedex to deliver your direct mail.
As I said, it is expensive - although there are some tricks you can use to cut the costs without dropping the delivery or open rate.
Using Fedex requires some planning to make sure the finances work, but if you are willing to put a little planning in - it can be a tremendous profit center in your business.
Touch base with me if you need some help planning the campaign out.