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I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response.  After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.

Direct response is the second of two distinct means of strategy as it refers to marketing.  The first one is Branding – or mass marketing.  Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.

Who Says Direct Mail is Dead

That’s an easy one.  Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed.  Or, those who are under 35 years old would be my guess.

Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target.  With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.

I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us.  Remember the days of dial up connections?

Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.

Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.

Special Update: April 5, 2020

Dear Friends,

March 2020 was like no other March we have ever seen.  The beginning of March was awesome. Everything was on the up.  The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere!  March 2020 took all of that away from us & forcefully dropped us in survival mode.  We had to develop a plan to survive, recover and thrive.

Thankfully, we have a game plan.  In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989.  My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.

We want to let you know that we are here to help.  If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it.  (Some of the videos are published on this page too, for your convenience).

Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization.  Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.

Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market.  In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing.  Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy. 

Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.

Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.