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When you started your business, a simple spreadsheet was enough to keep track of your customer information. Then you brought more staff on board. Your receptionist might have had an excellent memory and liked to store some data in her head, other information in her email files, and keep a few paper files. Your sales representative may have kept a spreadsheet. Maybe your accountant kept a stack of invoices in a file folder.

Advertising is evolving so fast! Marketing moved from traditional mediums to almost exclusively online interactions. Soon, press and print will fade into obscurity. Okay, I'm just joking. As a person who uses online advertising daily alongside thousands of marketing professionals all over the world, 

Nowadays it is important to have a strong online presence to be able to sell your products and services. Now the question you probably have is  “How do I get noticed?” in all the noise and clutter?

Let’s face it, we are completely bombarded with marketing every day. Everywhere we go, anytime we watch TV, every time we look something up online – there are ads. So, as an advertiser or marketer, it can be very challenging to stand out from the crowd and make people look at your ad. Welcome to the world of shock advertising!

The world of marketing can be a creative place where you can play with new or unique ideas to advertise a product or service. The downside is that some companies and marketing teams can get a little…carried away. Having a good reality check once in a while can be a very good thing to prevent some of the worst faux pas and marketing mistakes. I have some great examples to share with you on this!

Marketing is the craft of collecting people’s attention and holding it as long as possible. Most of the marketing managers totally miss the last part of the definition and concentrate on grabbing the customer’s attention for a short time. Building brand loyalty, interacting with customers over a long time, collecting relevant data – successful completion of these tasks separates an amateur marketing professional and the real pros.

Client Relationships Management (CRM) software is a great tool for interacting with your clientele and analyzing their buying/interaction patterns. To the inexperienced eye, a CRM might look intimidating, but it is an absolute blessing for an experienced marketer like me. CRMs are ideal for automating your sales process, keeping customers and prospects in the content loop and often dealing with the day to day tasks in your company.

You understand that your business' marketing system needs more than just one approach to reach customers. You know that coordinating your website, blog, sales funnels, social media, and content is a complicated, time consuming, ongoing, daily process. You can also understand that it's easier to have everything managed from one location than having all BRENT's parts function independently.

The most critical information in your business is knowing your buyer. Who are they? What do they buy? Why do they buy? What must they see, read, hear, and feel before, during, and after they buy? Critical information you need to know about your buyer determines how you will create a compelling and profitable user experience.

Moving on from last week’s blog, let me tell you more about BRENT - Business Relationship system for your ENTerprise.

Let’s start with the basics. Entrepreneurs know that the best businesses solve a problem. To make things crystal clear, I’ll describe what BRENT’s head, heart, legs, and trunk tell you about the areas a successful business system follows when applied correctly to problem-solving.