How many social media platforms are out there? A lot. All of these platforms offer amazing opportunities to marketers or tech-savvy business owners. You have a wide choice of media formats to use, various demographics to target, advertising techniques to use, special software and services to utilize.
Moreover, social networks stimulate users to advertise and often come with a set of powerful features. But is that particular social network good for you? How would you know which one to choose? I will offer you some advice.
First, let’s talk about the King of the Hill - Facebook. With 2.6 billion active monthly users all over the world, Facebook takes the crown of the most important social network to advertise on. The beauty of having such a massive user base is the incredible diversity of potential customers. Facebook ads can reach the older population, teenagers, higher and lower-income households, people interested in birdwatching and passionate bike lovers - all of these categories of people are presented on Facebook and can be accessed through flexible ad tuning available on this platform. Finally, Facebook is extremely diverse in its content presentation meaning that your potential customer can be presented with ads, videos, audio clips, messages or webpages.
Next in line -Instagram. With 1 billion active users, Instagram is a force to be reckoned with. This platform is perfect for advertising a visual-rich product or a service but might not be suitable for every business. Despite that, Instagram has a massive advantage - all its ads are set up through Facebook. Moreover, Instagram and Facebook are very closely connected, making it easier to reach bigger audiences. Pair it with such great advertising features as non-intrusive ads (ads and non-ads look the same) and the highest content engagement among all the other social networks and you have a killer social network for advertisement.
My third choice -Twitter. Twitter is one of the most rapidly developing social media on the market. The most popular format of post uses short 140 character posts exchanged between users. They have a great setup of pay per 'billable action'. Next, Twitter offers effective keyword marketing campaigns and engagement targeting. They also let you dial in your ad budget to how you feel comfortable. All of that makes Twitter an attractive option for social media advertising. It must be mentioned that, just like Instagram, Twitter is not universal and not suitable for certain types of business. Whenever your business can benefit from Twitter is up for a detailed analysis.
Hopefully this has been helpful. I will continue sharing some of my insights on social networks in Part 2 of this blog.
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