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Let’s be frank – nothing kills an organization's morale faster than making completely unrealistic claims that get your staff all revved up, only to find out you've lied and not only are they not advancing as you promised – they’re in reverse.

In many ways, the peace in your company mimics the war in Ukraine.

On one side you have Putin and the Russians. They assert – rightly or wrongly – that a strong, NATO-aligned Ukraine is a threat. The presence of a well-equipped potential adversary is a compromise they are not prepared to accept.

Do you remember the story of David and Goliath? The little kid David is given little or no chance to defeat the monster, Goliath. And, armed with nothing but a sling, David expertly lands a rock right between the eyes of Goliath and wins the day.

Income and expenses are not linear. Like stock charts, when they are plotted on a graph they rise and fall even though they may be following a general trend or rising or falling. In much the same way that humans breathe or the water in an estuary flows both in and out, a company’s cash flow behaves similarly.

If the river represents cash flow to your business, what is a dam?

Simply put, the dam – and the reservoir it creates - represents cash in the bank, also known as retained earnings.

I frequently cross the Potomac River north of Washington DC. Recently, as I sat directly above the Potomac waiting for traffic to start moving, it occurred to me that just as the river feeds the Chesapeake Bay with water, a river of money to keep your business fed.

rain·mak·er

/ˈrānˌmākər/

noun

INFORMAL•NORTH AMERICAN

a person who generates income for a business or organization by

brokering deals or attracting clients or funds.

65 million years ago the Cretaceous period came to a sudden and abrupt end with a massive asteroid striking the Earth. The asteroid did more than incinerate what is now the lower 48, all of Mexico, Central America, and the top third of South America – it filled the sky with ash and debris, blocking the sun for years, cooling the planet and creating a prehistoric version of nuclear winter.

If you have been reading the series about my BRENT automation platform, I hope you're convinced an automated marketing and sales platform to help attract visitors, convert leads, and close customers is a must-have for your business. 

I hope I have inspired you to think carefully about your customer persona, and customer journey, and their underlying problem that you can help them resolve.

This is NOT the job for the CEO, CMO or other internal staff

This may actually come as a surprise, but it is not the job of any of the internal employees to write sales copy for a website, a brochure, sales letter, or even a postcard. Sales copy is written from a position of persuasion. Typically, employees tend to write sales copy from the perspective