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Meet Ben Chocolat, fifth-generation chocolatier, and purveyor of Louis’ Haut Chocolat, fine Belgian chocolates.   Three years into the business, Louis knows his customers really well and sees common trends.

This week we reach the top of the sales pyramid in BRENT's four-phase system for climbing the pyramid. Last week we discussed the 15%. This week we go onto the 1%. This is where some of the most engaging clients are found.

We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.

Continuing on from our previous blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. This week we'll look at the second layer.

As we discussed in last week's blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Today we'll discuss the bottom layer.

When a person has a problem, do they immediately think – I’m going to buy something right now to solve it? Impulse buying excluded; a trigger propels them to take action to have it resolved. The trigger is the start of your customer’s buyer’s journey on the path they travel to find a solution. The customer journey has three phases;

Carrying on from last week - Here are 5 more ways to market your dental clinic:

6. Postcards & & Mailed Offers

My friend Gil grew up on a dairy farm in the 1960s. His parents bought a farm that came with an ancient three-bedroom house. When they had their first couple of children, it worked fine. However, when they had more kids than bedrooms, his Dad realized he needed a bigger house, so he started adding extensions.

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself

Picture your potential customer hunting for a product or service, where are they most likely to look?