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rain·mak·er

/ˈrānˌmākər/

noun

INFORMAL•NORTH AMERICAN

a person who generates income for a business or organization by

brokering deals or attracting clients or funds.

65 million years ago the Cretaceous period came to a sudden and abrupt end with a massive asteroid striking the Earth. The asteroid did more than incinerate what is now the lower 48, all of Mexico, Central America, and the top third of South America – it filled the sky with ash and debris, blocking the sun for years, cooling the planet and creating a prehistoric version of nuclear winter.

If you have been reading the series about my BRENT automation platform, I hope you're convinced an automated marketing and sales platform to help attract visitors, convert leads, and close customers is a must-have for your business. 

I hope I have inspired you to think carefully about your customer persona, and customer journey, and their underlying problem that you can help them resolve.

This is NOT the job for the CEO, CMO or other internal staff

This may actually come as a surprise, but it is not the job of any of the internal employees to write sales copy for a website, a brochure, sales letter, or even a postcard. Sales copy is written from a position of persuasion. Typically, employees tend to write sales copy from the perspective

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. We covered the first two last time so we’ll go over Customer Acquisition and Master Strategy Model today.

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model.  Today we'll cover the first two.

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. We talked about the first three last time, so now we'll discuss Offer and Home Pages.

Offer Pages

The offer page is where you present your offer and give the prospect the opportunity to take up your call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event.

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. Let's look at the first three.

The purpose of blogging is to help your clients or potential clients solve their problems while connecting them with you/your business, and your community.

Why Blog?

The web design model is broken.

The traditional web design model is broken. Typically, most websites are designed by graphic designers who have very little, if any, understanding of what the client’s process, services or products really are. They don't recognize who the person coming to the website is, or what they are looking for at the moment that they discover the website. As a result, most websites have a really poor conversion rate. The majority of traffic is coming to a site, looking around, maybe