Blog

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

Just the other day one of my clients called me to ask for some help with a marketing problem he was having.

Topics: customer journey, business planning, direct mail, deliverability

eLaunchers.com becomes a PLATINUM Hubspot Solutions Partner in May 2020.

Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.

Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?

Topics: Magnetic Marketing, hubspot, Web site, Web

Cavett Roberts, founder of the National Speakers Association, used to say that most people are walking around, umbilical cord in hand looking for a new place to plug it in. 

Topics: customer journey, nurture, value

Today’s post is going to be short and sweet.  

Topics: elaunchers, Technology, business planning, target marketing, deliverability

I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?

Topics: Systems and Processes, success, direct mail, deliverability

Have you ever heard that Bill Cosby bit about raising a son?

Topics: customer experience, customer journey, ideal customer, nurture

So this just happened.  A private client sent me a distress email over the weekend. Without going in gory details, here is what it was all about: "Parthiv, I was doing some calculations and I am not happy. I have zero confidence in our government's ability or intent to send me ANY money. Clock is ticking, new bills are showing up every week. Income producing activities are not happening and this emergency situation is dragging out beyond my tolerance. I need to MAKE some money NOW. DO SOMETHING. Make it rain and snap to it. I am tired, hungry, cranky and feel like I am broke". 

Topics: Magnetic Marketing, follow up

1. How many people use Instagram world-wide every month?

1. 100,000
2. 500,000
3. 1,000,000
4. 1B

If you answered 1 billion  - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).

Topics: ideal patient, target marketing, ideal customer, Instagram