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Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data. 

Topics: hubspot, Hubspot for dentists

Let’s play a game. 

I want to ask you to design the perfect race car for me.  Something that is fast and can win a race.  

You might say the first thing it needs is a powerful motor and a strong, resilient transmission and drivetrain.  

Then you might say it needs to be aerodynamic, have a low center of gravity, and a stiff suspension so we can reduce wind drag and help corner the track at higher speed

Topics: Business Growth, Marketing education

Today we have a guest post from top copywriter and marketing expert, Everte Farnell.

Everte writes for some of eLauncher’s best clients, and they keep asking him to write for them because his copy converts.  

He is going to tell you a story about how he ALMOST became a legend, but missed the boat because he thought he knew better than the expert.  Enjoy.

Parthiv

Topics: Business Growth, elaunchers, Marketing education

The world is changing at light speed, still.  It’s been 5 months since the stock market crashed because of Covid.  

Pandemic declared, a national emergency, commerce shut down, businesses closing for ever, mask wearing mandates…

The whole world has changed and it will not go back.  Not anytime soon anyway.  

We are facing a very difficult time in the next 5 years.  With the Fed printing money at light speed, we run the risk of massive price inflation without corresponding economic expansion. 

Topics: Business Growth

Pandemic! Riots! Fear! Panic!

Businesses have been shut down for weeks and millions are out of work...

And still many of my clients are calling me, concerned that people aren't calling them.

“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”

Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

 

In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.

Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children  or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.

Topics: Business Growth, elaunchers, No BS, authority marketing

Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?

 

Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?

 

One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

(Guest Post by Everte Farnell)

Topics: Magnetic Marketing, customer journey, follow up, CRM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value