You are a small business owner looking to expand your audience and get your community excited about what you have to offer. You have already created your content, identified your audience, and have started sending your emails. There is only one problem. You have no idea how to track if your emails are reaching your audience.
Are people even opening your emails or are they going straight to the spam folder? There are tools to tell you that! You want to be doing email tracking and a measuring KPIs or key performance indicators so you can analyse the success of your email campaign.
If you are using a CRM like Keap or Hubspot, they have built in tools to help you analyse. If you are manually using Gmail, try Mailtrack with it's free Chrome extension.
Here are some tips and ideas for why using a KPI and software to track your emails is so important. How many of your emails are ACTUALLY being delivered to to recipient's inbox? There is a big difference between sending an email and the recipient actually getting the email. For a successful marketing campaign, you need to be actively tracking how many emails are undeliverable, bounce back, or end up in the spam folder.
You will never have a 100% delivery rate, but you should always look for trends in why those emails are not being delivered. If you notice none of your contacts with a Gmail email account are receiving your mail, you may have been blocked and you need to identify the problem and fix it! How much interaction are you getting? Instagram and Facebook make this step easy on their platform and there is no reason why you cannot have that ease with your emails.
Tracking your open rate, click rate, and unsubscribe rates are all great pieces of information to have. By knowing which emails are being opened and if your audience is clicking on your links, you can tailor your future emails to be more interactable in the future! On the other hand, knowing which clients have clicked the unsubscribe button is vital. You do not want to keep spamming a client that is not interested.
Test. Test. Test. Find out the best time of day to send your emails. When are people interacting with your emails most? Are they clicking on your links and which ones are performing the best? You do not have to stick to one method. Get creative with your approach to your campaign and adapt with your audience too!
Do you need help figuring out what to use for tracking and what indicators you need to know? Let us help.