Blog

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

Trust Trumps

All Part Two

(even when second thoughts arise)

 

Last time we spoke of the value of trust in both personal and business relationships. How the love of a mother-in-law can prevail.  How we touched on having trust and faith in your family physician and deciding whether she had the skill to perform brain surgery on your child.  Or not.

We also spoke on how we typically look at trust, what we do trust, and what we don’t.  Human nature types of stuff. 

Today we’ll discuss how trust can be tested, even betrayed and still win the day.  This time we’ll take a deeper look into trust as it pertains to business; the path to purchase.

Topics: customer experience, Magnetic Marketing, Money

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

Topics: copywriting, Business Growth, concepts and strategy, success, content creation

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

Topics: lead marketing automation, concepts and strategy, success, content creation, Technology

So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.

Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!

Topics: digital marketing, concepts and strategy, Customer Retention, customer experience, content creation, Technology

 

It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).

Topics: direct marketing, digital marketer, success, No BS

Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…

You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”

So how do you do all of that?

Topics: data science, digital marketer, Magnetic Marketing, Marketing to affluent, Strategic Coach

 

There are significant reasons why marketing metrics are critical.  If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re lost.  How can you get to where you are going without markers along the way to ensure you’re going in the proper direction.  You’re missing out on pertinent information when you don’t use them.

Topics: success, Databox Dashboard, Financial Education, Technology

How Magnetic Marketing Campaigns Can Change Your Trajectory Once and For All
(Visit https://magneticmarketing.com/ to learn more about Magnetic Marketing)

Magnetic Marketing can move the needle, change your trajectory, up your game, improve your lead generation, attract new clients like magic, and a myriad of other cliche's that get thrown around the marketing world.  Only this time it’s true, as is evidenced by thousands of smart marketers and business owners across the globe.  They adhere to proven formulas inspired by the one and only Dan Kennedy.

Topics: Magnetic Marketing