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Lead generation is the foundation of any business. From knocking on doors a hundred years ago to AI scanning the internet today, your sales funnel always needs to be full. As a small business, where do you start? We hope to launch you in the right direction today, so buckle up!

What Is Lead Generation?

In digital marketing, a lead is an internet user who shows interest in your brand by liking a post, visiting your website, subscribing to a channel, or filling out a form to receive a newsletter or download.

Google ads can work well for most businesses BUT the days of cheap clicks and massive responses are long gone. Only by monitoring your ads' cost per conversion (CPC) can you decide what actions need to be taken to create winning Google ads. 

The year 2022 has been a wild ride economically, with tired “survivor” businesses lurching along with pandemic damage, trying to revitalize marketing and market share, only to face financial pandemics on the horizon.

If you’re a current business owner, you deserve congratulations for making it this far this decade. Regardless of what biology, oligarchs, and stock markets throw at you, your bottom line is always, well, your bottom line. So it's time to stop talking about solutions and time to take tangible, measurable

All successful marketing - especially for a dental practice - starts with strategic planning. But what is "strategic marketing planning"? Essentially, it means that you are going to first separate your ideal patients into groups - hygiene / periodontal / cosmetic / etc - then create an avatar and specific plan to move each of those from "unaware there is a problem they need to address" through to introducing your practice and then converting them from a "prospective patient" into a "paying patient".

As a startup, automation might seem like overkill and contrary to your excellent roll-up-your-sleeves attitude towards growing your business. You don’t need automation for serving one client, but you do need automation for hundreds of other aspects that will grow your business. So, yes, even a startup needs automation. Here’s why:

Do you feel like you spend more time on your business than you spend working? Do you have more projects than hours in the day? If so, you’re definitely not alone.

You might be thinking "Email isn't working anymore." And if you're using email

for follow-up and retention the same way you did before the lockdowns, you're

probably right. Here's the good news - it's not working for other dentists in

your trading area either. There's better news too - email is still the most

cost-effective way to market and grow your practice IF you make a few changes

and deploy it using an OMNICHANNEL strategy.

The state of global economics is suffering a new external impact. It's unlike COVID-19, which was bad enough, but happened to a very healthy, mostly affluent economy. Businesses changed over the course of the pandemic and some, sadly, did not survive. The companies that did survive managed to turn things around, but many have had to drain their savings accounts to do so. What’s left is a fragile post-COVID economic climate where cash reserves are depleting.

It's no secret that most business owners are less than happy with the number of paying buyers that get generated by their advertising efforts. Typically, it's the media that gets blamed but the truth is that the real cause is not the media, but a fractured marketing process. Specifically, it's the failure of both the business owner AND the marketing person to take a holistic approach to the entire marketing funnel so that all of the milestones and contingencies are accounted for throughout the entire process.

 If your dental clinic is up and running with a reliable workforce and you’re looking for ways to increase business growth, keep reading as we explore the importance of human assets, or human capital, and how it should be used wisely to accelerate business success. Human assets are intangible features of a business that bring value and productivity. They typically include anything that adds economic value to your