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Any business consultant, marketing agency, business broker, or venture capitalist will tell you that it is vital for a business to have a website. But just like a brick-and-mortar shop front, this digital shopfront of pixels needs to generate sales or it will fail. So how do you build pixel real estate that sells?

Imagine you walk into a busy train station carrying a small stool during the morning rush hour and wearing a T-shirt with your business name on the front and a list of your products and services on the back. You stop in the middle of the rotunda, place the stool on the floor, stand on it and hold up a brochure about your business's product or service.  The number of people that are going to come up and talk to you is pretty much zero.

We all know times are challenging, but in fairness, it is rare to have decades when times are not tough. The 2007/8/9/10 global economic crisis was followed by the EU, Greece, Portuguese, Cypriot, Russian, Brazilian, Chinese, and Turkey economic crises. And then 2020 coughed up an interesting start to the decade. And that’s why successful business owners and executives are tough nuts to crack. Balancing the toughness with compassion and optimization will leverage your most precious resource ‒ people!

"I have over 100,000 people on my mailing list." my lunch date said as we snarfed down the delicious fish tacos.  "That's awesome. How often do you engage with them?" I asked. The look I got was typical - the glare of a really angry chihuahua and the expression of a melancholy basset hound. She went on to ask what I meant and why it really mattered because she was "emailing the entire list about once a month." 

Nurturing leads through to buying can seem like engaging in an adult relationship with someone who you want to try out the Kamasutra with. That is why Parthiv Shah wrote the witty Business Kamasutra book. Connections can be hard to maintain. So how do you convert lead generation efforts into sales?

Welcome back to the last in the series of our continuing week-by-week glance at preparing for a Black Friday promotion.

As a dental practitioner, do you know who the ideal patient is for your dental practice? Without knowing this personally, it is hard for your marketing agency to choose the perfect marketing solution to drive the growth of your practice. Let’s look at defining target markets so you can choose your niche.

Welcome back to another entry of our continuing week-by-week glance at preparing for a Black Friday promotion.

We've discussed picking your promo, targeting your audience, and dividing your 'herd' . This week let's talk seduction of your people.

October 25 to November 5: Tease your promotion

More emails are sent on the day before Thanksgiving, Black Friday, and Cyber Monday than any other day throughout the year, according to research by Experian Marketing Services.

So don’t kid yourself.

It’s going to take more than one singular email for your promotion to stand out from the rest in your herd’s inbox. Use email, text messaging and your social channels to give your herd a heads-up that your amazing promotion is coming next week and they should be watching for it.

Word of mouth is the golden ticket of marketing ‒ no one can dispute that. But in today’s digitally connected world, word of mouth is actually now digital sharing. Basing your practice’s growth on the unmeasurable ability of patients to tell others is a slow way to grow. So let’s get you embracing digital marketing and retiring early!

Welcome once again to our continuing week-by-week glance at preparing for a Black Friday promotion.

Last week was defining your audience. This week  we are going to refine that down.

October 11 to October 22: Divide your herd

Think of yourself as a rancher with a herd of cows.

Because like a rancher, your herd represents your source of income.

Also like a rancher, you need to care for your herd by protecting it from predators,