As a dental practitioner, do you know who the ideal patient is for your dental practice? Without knowing this personally, it is hard for your marketing agency to choose the perfect marketing solution to drive the growth of your practice. Let’s look at defining target markets so you can choose your niche.
Topics: Business Growth, avatar
We've discussed picking your promo, targeting your audience, and dividing your 'herd' . This week let's talk seduction of your people.
October 25 to November 5: Tease your promotion
More emails are sent on the day before Thanksgiving, Black Friday, and Cyber Monday than any other day throughout the year, according to research by Experian Marketing Services.
So don’t kid yourself.
It’s going to take more than one singular email for your promotion to stand out from the rest in your herd’s inbox. Use email, text messaging and your social channels to give your herd a heads-up that your amazing promotion is coming next week and they should be watching for it.
Topics: Business Growth, traffic, eLaunchers Traffic System
Word of mouth is the golden ticket of marketing ‒ no one can dispute that. But in today’s digitally connected world, word of mouth is actually now digital sharing. Basing your practice’s growth on the unmeasurable ability of patients to tell others is a slow way to grow. So let’s get you embracing digital marketing and retiring early!
Topics: Business Growth, dental practitioners
Last week was defining your audience. This week we are going to refine that down.
Think of yourself as a rancher with a herd of cows.
Because like a rancher, your herd represents your source of income.
Also like a rancher, you need to care for your herd by protecting it from predators,
Topics: traffic, Business Plan, eLaunchers Traffic System
SO last week we discussed setting our promotion goals. This week let's talk audience.
With your goal in mind, create the “Black Friday Offer” that’s going to get you there.
Let’s say you’ve got excess, stale inventory...
A BOGO deal resonates well with the Black Friday crowd and will help you clear out that excess inventory.
Topics: traffic, Business Plan, eLaunchers Traffic System
You probably already know this but Black Friday 2022 is one of the most hotly anticipated shopping holidays of the year.
This year, Black Friday is November 25/2022 – one day after US Thanksgiving and if you want to maximize this one day “selling extravaganza” for your business, you need to start NOW.
The 10-week countdown is upon you and both Canadian and American Thanksgiving Days are coming...
Topics: traffic, Business Plan, eLaunchers Traffic System
Data analysis is a term that flies around a lot. But as a business owner, when you look into doing data analysis, it sounds simple until you start digging down. Data analysis can be daunting, but it is a valuable asset. That is why big successful corporates are investing heavily in it.
If they are pouring so much money into it, should you not be paying more attention to it? Here is an explanation of which data will help you in your business!
What Are Marketing Analytics?
Tracking your marketing performance with data analytics should be a mandatory process within your business. It covers the analysis of sales, the web, social media, behavior, operations, and other data.
There are three main groups of marketing analytics:
Topics: data science, data analysis
"Do you do Facebook Ads?" the voice on the other end of the call enquired. I took a moment, inhaled, and replied "Yes, of course. How can we help?" Of course, it was a completely wrong question. The right question would have been to ask "What's the best way for me to get new clients to my physio business?"
While Facebook MIGHT be a great option, it very well might not be. Choosing your media before you know your target market and the messaging you want to put in front of that target market is a surefire way to create a "losing" marketing campaign.
Topics: Marketing education
Good customer relationships don’t only make your work life a pleasant experience, they also save you a lot of money and give you free marketing. But how can you get that customer relationship bobbing along at a nice pace? We talked to a marriage counselor to get their opinion because if anyone knows how to counsel on a relationship, they would know!
The Ins & Out Of Customer Relationships
Relationship management is not filled with groundbreaking science. You have probably heard it all before but, being human, we forget and need a refresher! A customer relationship actually boils down to your employee relationships with you and employee relationships with your customers.
Have you ever had someone ask you for a referral for a product or service that they were already buying? "You talk about how your back pain has gone away. Who is YOUR chiropractor?" They ask this even though you know they're a patient at a different chiropractor. Or maybe "Where are you getting your car serviced?" by your sister that always goes back to the dealership for "genuine factory service". The point is that these are examples of people that already have a service or product advisor yet they are asking for a new recommendation. Why?
Topics: target marketing, geotargeting
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
