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I hung up the phone at the end of a 30-minute call from a prospective client shaking my head. They wanted help with their marketing but really had no idea how their business generated income. I'm sure the call was as frustrating for the prospect as it was for me after all, no one likes to keep saying "I don't know" especially when they know that they SHOULD be able to answer the questions I had asked.

A big part of a business owner's frustration comes from 2 main areas:

Welcome to Saturday evening at e-Launchers in Gaithersburg,  Maryland. My name is Steve Tucker. I'm a corporate and real estate lawyer. I used to work on Wall Street at the big firms in New York City. I have my own practice now. I was on Dan Kennedy's Facebook page Magnetic Marketing|No B.S. Inner Circle. I'm a member there and I was participating in a conversation  and Parthiv answered one of my questions. I noticed that Partyhiv was located in Germantown, Maryland which is only three miles up

“I can’t believe you did this!”

The US economy will tip into a recession next year, according to nearly 70 percent of leading academic economists polled by the Financial Times. 

For many businesses, this can be a very scary prediction.

But it does not need to be. It has been said that "Hard times make good men" and it is true (this also

It is normal for most people to project their values onto their customers. For example, when the topic of "How often are you emailing your list?" comes up I get answers ranging from "once per month" to "a few times per year." When I suggest emailing a MINIMUM of once per week, the pushback is immediate and forceful with the business owner often questioning my mental status and telling me "there's no way my clients want emails from me that often!"

You've done the SWOT analysis and identified your business's Strengths, Weaknesses, Opportunities, and Threats. 80% of business owners consider the exercise complete having identified a "snapshot" view, and file the analysis away into a drawer never to be seen again. But the savvy 20% use the information they've gleaned as a starting point to plan for future growth.

A SWOT analysis is a strategic planning technique that helps you to identify your core strengths, weaknesses, opportunities, and threats. The technique leads to fact-based analysis, fresh perspectives, and new ideas and works best when multiple voices within an organization are free to provide realistic data points rather than "prescribed messaging."

3rd Party Data is dying... But what does that mean to your business and why should you care? Simply put, the vast amounts of data that we used to have access to through Facebook and Google to run our ads is slipping away. This means that marketing your products and/or services will not only become more difficult but will also become more expensive. But why did this happen? Simply put, Apple decided

Metrics... Just because they’re easy to measure doesn’t mean they matter. When I visit a new client or when I do some investigation for a prospective client, I often see something that looks like a useful metric but isn't. It happens because they often appear in easy, round numbers and are easily compared to other round numbers. Facebook "Likes" is one I see often. But when you start to think about it, how does

When I first came to America, I was shocked at the cultural differences.

Everything was different from attitudes to the way people interacted with each other in daily life, even how they shopped. But the most interesting thing to me was how businesses marketed and sold their products and services. India – like much of the third world - has little marketing. Business owners in third-world countries focus on sales and negotiating. Mostly, this is because people in third world countries buy products and services they need. Conversely, in America people buy what they WANT.