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Welcome back to our continuing week-by-week glance at preparing for a Black Friday promotion.

SO last week we discussed setting our promotion goals. This week let's talk audience.

September 27 to October 8: Choose the target audience for your promotion

With your goal in mind, create the “Black Friday Offer” that’s going to get you there.

Let’s say you’ve got excess, stale inventory...

A BOGO deal resonates well with the Black Friday crowd and will help you clear out that excess inventory.

Regardless of what your business is, you should be getting ready for Black Friday... NOW.

You probably already know this but Black Friday 2022 is one of the most hotly anticipated shopping holidays of the year.

This year, Black Friday is November 25/2022 – one day after US Thanksgiving and if you want to maximize this one day “selling extravaganza” for your business, you need to start NOW.

The 10-week countdown is upon you and both Canadian and American Thanksgiving Days are coming...

Data analysis is a term that flies around a lot. But as a business owner, when you look into doing data analysis, it sounds simple until you start digging down. Data analysis can be daunting, but it is a valuable asset. That is why big successful corporates are investing heavily in it.

If they are pouring so much money into it, should you not be paying more attention to it? Here is an explanation of which data will help you in your business!

What Are Marketing Analytics?

Tracking your marketing performance with data analytics should be a mandatory process within your business. It covers the analysis of sales, the web, social media, behavior, operations, and other data.

There are three main groups of marketing analytics:

"Do you do Facebook Ads?" the voice on the other end of the call enquired. I took a moment, inhaled, and replied "Yes, of course. How can we help?" Of course, it was a completely wrong question. The right question would have been to ask "What's the best way for me to get new clients to my physio business?" 

While Facebook MIGHT be a great option, it very well might not be. Choosing your media before you know your target market and the messaging you want to put in front of that target market is a surefire way to create a "losing" marketing campaign.

Good customer relationships don’t only make your work life a pleasant experience, they also save you a lot of money and give you free marketing. But how can you get that customer relationship bobbing along at a nice pace? We talked to a marriage counselor to get their opinion because if anyone knows how to counsel on a relationship, they would know!

The Ins & Out Of Customer Relationships

Relationship management is not filled with groundbreaking science. You have probably heard it all before but, being human, we forget and need a refresher! A customer relationship actually boils down to your employee relationships with you and employee relationships with your customers.

Have you ever had someone ask you for a referral for a product or service that they were already buying? "You talk about how your back pain has gone away. Who is YOUR chiropractor?" They ask this even though you know they're a patient at a different chiropractor. Or maybe "Where are you getting your car serviced?" by your sister that always goes back to the dealership for "genuine factory service". The point is that these are examples of people that already have a service or product advisor yet they are asking for a new recommendation. Why?

Lead generation is the foundation of any business. From knocking on doors a hundred years ago to AI scanning the internet today, your sales funnel always needs to be full. As a small business, where do you start? We hope to launch you in the right direction today, so buckle up!

What Is Lead Generation?

In digital marketing, a lead is an internet user who shows interest in your brand by liking a post, visiting your website, subscribing to a channel, or filling out a form to receive a newsletter or download.

Google ads can work well for most businesses BUT the days of cheap clicks and massive responses are long gone. Only by monitoring your ads' cost per conversion (CPC) can you decide what actions need to be taken to create winning Google ads. 

The year 2022 has been a wild ride economically, with tired “survivor” businesses lurching along with pandemic damage, trying to revitalize marketing and market share, only to face financial pandemics on the horizon.

If you’re a current business owner, you deserve congratulations for making it this far this decade. Regardless of what biology, oligarchs, and stock markets throw at you, your bottom line is always, well, your bottom line. So it's time to stop talking about solutions and time to take tangible, measurable

All successful marketing - especially for a dental practice - starts with strategic planning. But what is "strategic marketing planning"? Essentially, it means that you are going to first separate your ideal patients into groups - hygiene / periodontal / cosmetic / etc - then create an avatar and specific plan to move each of those from "unaware there is a problem they need to address" through to introducing your practice and then converting them from a "prospective patient" into a "paying patient".