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You might be thinking "Email isn't working anymore." And if you're using email

for follow-up and retention the same way you did before the lockdowns, you're

probably right. Here's the good news - it's not working for other dentists in

your trading area either. There's better news too - email is still the most

cost-effective way to market and grow your practice IF you make a few changes

and deploy it using an OMNICHANNEL strategy.

The state of global economics is suffering a new external impact. It's unlike COVID-19, which was bad enough, but happened to a very healthy, mostly affluent economy. Businesses changed over the course of the pandemic and some, sadly, did not survive. The companies that did survive managed to turn things around, but many have had to drain their savings accounts to do so. What’s left is a fragile post-COVID economic climate where cash reserves are depleting.

It's no secret that most business owners are less than happy with the number of paying buyers that get generated by their advertising efforts. Typically, it's the media that gets blamed but the truth is that the real cause is not the media, but a fractured marketing process. Specifically, it's the failure of both the business owner AND the marketing person to take a holistic approach to the entire marketing funnel so that all of the milestones and contingencies are accounted for throughout the entire process.

 If your dental clinic is up and running with a reliable workforce and you’re looking for ways to increase business growth, keep reading as we explore the importance of human assets, or human capital, and how it should be used wisely to accelerate business success. Human assets are intangible features of a business that bring value and productivity. They typically include anything that adds economic value to your

I hung up the phone at the end of a 30-minute call from a prospective client shaking my head. They wanted help with their marketing but really had no idea how their business generated income. I'm sure the call was as frustrating for the prospect as it was for me after all, no one likes to keep saying "I don't know" especially when they know that they SHOULD be able to answer the questions I had asked.

A big part of a business owner's frustration comes from 2 main areas:

Welcome to Saturday evening at e-Launchers in Gaithersburg,  Maryland. My name is Steve Tucker. I'm a corporate and real estate lawyer. I used to work on Wall Street at the big firms in New York City. I have my own practice now. I was on Dan Kennedy's Facebook page Magnetic Marketing|No B.S. Inner Circle. I'm a member there and I was participating in a conversation  and Parthiv answered one of my questions. I noticed that Partyhiv was located in Germantown, Maryland which is only three miles up

“I can’t believe you did this!”

The US economy will tip into a recession next year, according to nearly 70 percent of leading academic economists polled by the Financial Times. 

For many businesses, this can be a very scary prediction.

But it does not need to be. It has been said that "Hard times make good men" and it is true (this also

It is normal for most people to project their values onto their customers. For example, when the topic of "How often are you emailing your list?" comes up I get answers ranging from "once per month" to "a few times per year." When I suggest emailing a MINIMUM of once per week, the pushback is immediate and forceful with the business owner often questioning my mental status and telling me "there's no way my clients want emails from me that often!"

You've done the SWOT analysis and identified your business's Strengths, Weaknesses, Opportunities, and Threats. 80% of business owners consider the exercise complete having identified a "snapshot" view, and file the analysis away into a drawer never to be seen again. But the savvy 20% use the information they've gleaned as a starting point to plan for future growth.