Blog

Remember the time when blogs were scarce and special? Yeah, me too. It's hard to deny that those times are gone forever – now blogging is as usual and mundane as morning coffee for some. The age of unlimited digital information forces us to become better writers and storytellers to promote our work and make money!

Welcome to Part 2 of the types of web pages available In this blog, I will be focusing on Offer Pages and Home Pages. Let’s dig in!

Offer Pages

The offer page is where you present the offer, and allow the prospect to take up the call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event. This is the page where you're going to give them all the reasons that they need to take action right now.

What is the internet? How many people interact with web content every day? How far is the moon? Let’s not try to answer these hard questions today but concentrate on a hands-on approach to marketing on the web.

Where would be a good place to start?

From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position.  When one considers the nature of their work, it can occasionally come out less than perfect.  It is estimated that less than 1% of all procedures have difficulties; 25,000 last year.  Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly. 

So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect. 

Is Your Shock and Awe Shocking and Awe-inspiring?

Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

Please visit www.elaunchers.com/parknav to learn more about ParkNav and watch my ParkNav video.

Back in the day before the emergence of GPS, if I wanted to go to Binghamton, New York, from Germantown, in 1989, what I would have to do is that I would have to go to the local AAA retail outlet, that was in the business of giving you passport photographs and maps, tell them that I want to go there, I am a member, and they would give me a fold-out map and they would use a highlighter to articulate a route and then write down directions, on which road am I going to pick, and so forth. They would give me turn-by-turn directions on a handwritten 3x5” card and give me a combination of 3 maps, one Germantown close-up, one Binghamton close-up and one Interstate highway map with highlighted routes to how I can go from eLaunchers’ office in Germantown to Binghamton, New York.

If you manufacture or supply products, purchasing and supply chain issues can make or break you.

Believe it or not, even though economics is a reasonably new science, the economy has existed since before recorded time.  

People have bartered and traded for as long as humans have been around…

And the whole time the economy has shifted and morphed and changed.  

The people who stayed ahead of the transformations became rich and powerful, and the people who didn’t alter course with the economy ended up broke and at the mercy of others.