As business owners, we would love nothing more than for customers to keep purchasing our goods and services over and over again. How can we create loyal repeat customers who adore our brands without kidnapping our clients? Luckily, at eLaunchers, we have client retention secrets to spare.
What Is Client Retention?
Retaining clients and customers refers to your business’s ability to create memorable products and services that inspire customer loyalty. This often results in repeat purchases and positive testimonials, which ultimately lead to increased revenue for your business. Keeping a customer is much more cost-effective than selling to a new customer because it saves some of your marketing budget and time.
Creating loyal customers that view your business as their go-to solution is key to growing your business in the long run. Keep an eye on your customer retention rate and implement the following solutions if yours needs a boost.
Streamline Your Onboarding Process
Your customer’s first impression of your service is king. Adding genuine value to your clients comes after wowing them at the door. In-person interactions must always remain professional, friendly and helpful, while personalized email sequences and even your business’s digital presence should portray a world-class business that is ready to engage meaningfully.
Customers need to have implicit trust in your business before they commit and become loyal supporters. Trust is built bit by bit over time, so be prepared to invest in honest and open communication in the long run. Become reliable by always following through, sticking to deadlines or appointments and apologizing when those inevitable pesky mistakes are made.
Request Customer Feedback
Take the guesswork out of the equation by actually asking your customers what they love and loathe about your product, service or customer service. By involving your clients in the quality of support you provide them with, you will access better data that you can analyze and act on to improve your business. For example, a dentist's practice could retain their ideal patient by creating a replicable, user-friendly feedback mechanism via email sequences that help the practice to understand what pain points their patients have (besides the root canal).
Creating loyal fans of your business takes carefully formulated strategies implemented routinely. Our legendary Chief at Arms, Parthiv Shah, is ready to steer our experienced, dedicated team to improve your business so that you can enjoy greater profits! Contact us today for eLaunchers’ proven client retention techniques and implementation assistance.