eLaunchers Blog

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 2

Posted by eLaunchers on Jun 12, 2019 11:13:00 AM

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

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Topics: lead marketing automation, concepts and strategy, success, content creation, Technology

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 1

Posted by eLaunchers on Jun 10, 2019 5:19:00 AM

So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.

Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!

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Topics: digital marketing, concepts and strategy, Customer Retention, customer experience, content creation, Technology

Why Practitioners Struggle to Expand Their Practices

Posted by Parthiv Shah on May 31, 2019 12:35:27 PM

I travel a lot for work and often meet some enthusiastic and extremely bright practitioners all over the country. An underlying struggle I see all of them face is being unable to market their practice to reach a broader set of patients. As a marketing expert, this is something that breaks my heart to see - a 100% competent medical professional worrying about who their next client is going to be.

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Topics: digital marketer, lead generation, content creation, Strategic Coach

The Content Conundrum

Posted by Parthiv Shah on May 15, 2019 3:40:04 PM

Today’s consumer is ravenous about research. Regardless what they are in the mood to buy, they’ll spend some length of time checking the product or service online, and asking their friends and family what is preferable, item A or Item B. What they wish to purchase is being evaluated more so than in the history of commerce.  The internet has created the opportunity to put before consumers no end of content for purposes of engagement, information, education, and directly asking for the purchase. Does yours have a chance at being found?

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Topics: Implementation, content creation, Strategic Coach

Should I go for my Doctorate?

Posted by Parthiv Shah on Apr 21, 2019 9:48:36 PM

My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio".  After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication. 

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Topics: Dan Kennedy, content creation, Dan Sullivan, Continuing Education

Crafting Your Perfect Message

Posted by Parthiv Shah on Apr 19, 2019 1:39:40 PM

You’ve got a responsibility to your audience, so don’t take it lightly.  Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.

Your real genius comes from the things you hide from others.  You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you.  Some people are embarrassed by the fact that their parents were not very good at showing them love.  Others have a distinct fear of heights after falling off a high surface as a child.  It could be anything.

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Topics: lead generation, content creation, Magnetic Marketing, Marketing to affluent, Strategic Coach

Creating Value Added Content

Posted by eLaunchers on May 3, 2018 3:00:00 PM

The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.

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Topics: Blog, direct marketing, how to, value added, inbound marketing, customer experience, lead generation, content creation

eLaunchers.com Blog

Thank you for your interest.

Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

If you like what you see, I would like to meet with you and share what I know that can possibly help you grow your business.

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If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute  session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).Get Started For Free!

 

 

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