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10 Reliable Dental Client Marketing Ideas Your Practice Should Try

Posted by eLaunchers on Nov 4, 2021 8:00:00 AM

eLaunchers

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself

The question of how to market your dental practice is a difficult one for many practitioners. There's no single answer and the number techniques you can use will depend on what works best with your specific situation, but we recommend at least trying some combination of these:

1) Have a Well-Planned Website

A well-designed site will make a good impression on potential patients, as most will first come into contact with you through your website. A professional and thorough design that is easy to navigate also helps ensure visitors have an enjoyable experience browsing the content on offer - not just checking out what's available but rather deciding if they want it as much as their families do!

2) Concentrate On Local SEO
The search engine optimization for all essential dental terms can help your business, but local keywords are what really bring in new clients. If a patient in New York City finds your clinic based in California when they're looking to get treatment near them - it probably annoys them AND it wastes your money. Using local search terms not only  assists users find their target market who is Googling these specific phrases, it provides an edge on voice searches where people ask Siri or Alexa for "dentists near me"

3) Support Local - Join Your Community

If you want to be successful, it's important that the people in your community support what you do. It goes without saying that if your practice is based out of Maryland that is where most, if not all, of your patients come from. Dental professionals rely heavily on their local communities so get involved by doing anything from volunteering at charity events or sponsoring sports teams. 

You can teach a class on dental health at your local primary school or share the knowledge you have with university students. This will lay an excellent foundation for how others see you, and give them a chance to learn from what they hear by word-of mouth marketing!

Just remember this: show them how much they mean to you because as soon as word gets around town everyone will know who does good work keeping those pearly whites clean...and healthy too!!

4) Use Social Media To Your Advantage

Social media is a powerful tool for dentists and their clients. It not only offers the opportunity to connect with potential customers, but also helps build relationships between them by continuing communication on an ongoing basis. 

You can provide updates and details (including contact information) to existing patient by sending them a survey. This will supply brand new clients with more prospective touch points, as well an instant impression on your service when they discover you for the first time!

Social media marketing such as Facebook pages or Twitter feeds may help attract new patients who are looking online before they come into your office. Posts about current specials running in-office. Office hours could be helpful so that people know if your clinic works for their time preferences. Create an educational information including pictures and videos related to the services you offer and post them repeatedly so people don't have to guess if you can help them AND will know you as an authority on the subject

5. Use Content Marketing to Offer Value
Content marketing is the practice of using content like blog posts or ebooks on your site, such as an FAQ page with regular updates that sends more traffic and increases ranking in search engines while also building relationships between you and potential customers who find their way there through organic keywords alone.

 

We'll cover 5 more ideas next week.

 

Need help implementing any of these?

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Topics: Social Media, Business Growth, lead generation, marketing for dentists

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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