Nurturing leads through to buying can seem like engaging in an adult relationship with someone who you want to try out the Kamasutra with. That is why Parthiv Shah wrote the witty Business Kamasutra book. Connections can be hard to maintain. So how do you convert lead generation efforts into sales?
Wooing Leads Into Customers
If you keep working with the dating analogy, it is easier to understand the behavior and attention needed for conversions. You need to woo those leads!
But how do you do this with all the leads simultaneously? Here are some top industry tips as our gift to you!
Establish Trust
Just like meeting someone on a dating app, trust is the key. To take a highly complex topic and convert it into an elevator pitch, we refer to our trust-o-meter tool:
- Establish Trust
- Measure Trust
- Manage Trust
- Monitor Trust
- Measure Trust
- Monetize Trust
- Maintain Trust
- Transfer of Trust: Testimonials & Referrals
The above pattern is the flow that you must follow with the help of big, agile data.
Engage Everyone Everywhere
Use a curated omnichannel, cross-device approach. Listen to your lead’s interests, needs and pain points and ‘chat’ to them with relevant content. Deliver tailored content that shows you as a market leader, trustworthy partner, and interested listener.
Segment, categorize, tailor your targeting, nurture and automate ‒ this is where you start gaining traction.
Put The Shotgun Away
The old days of splattering the market with information in the hope of converting one percent is a waste of your time and money.
You need a thoughtful, strategic plan that catches your date's eye, keeps them engaged, makes them feel great, and gets them to take the action you want them to take.
Contact, Engage, Dazzle
Now you’re engaging with your date, but what is sustaining plan? That’s what we call content. And when you’re targeting a bunch of leads, you need to have a solid plan in place!
Creating quality content takes lots of time and effort, and unless you are a professional writer, do not try to write your own content ‒ it will look unprofessional. Also, don’t do it on a piecemeal basis; develop a diverse library or hub of content.
When giving your content scope to your professional content creator, you must also supply:
- The different customers’ personas
- The stage in the sales funnel at which you are engaging
- Solutions to their pain points (actual pain points, not what you think they are)
- A list of their interests
- Other info for content to help the lead make the buying decision
Your content will slowly walk your client down the aisle and convert leads into sales.
We have many more lead generation tips that we would like to give you as a gift! Call on us to start your record results. Contact eLaunchers today.
