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Kamasutra: The concept of adding pleasure to a relationship

Historians say the Kamasutra was composed between 400 BCE and 200 CE. The Kama Sutra is the oldest and most notable of a group of texts known generically as Kama Shastra (Sanskrit: Kāma Śāstra).

In my book, Business Kamasutra: From Persuasion to Pleasure I draw parallels between how humans meet, date & mate and how companies prospect, pitch and close.

When I talk to a new prospect about data science, data intelligence and data driven decision making, they usually don’t understand me. No one wants to have a small talk about big data. Dan Kennedy encouraged me to write a book several years ago, when I attended the TRUST BASED MARKETING event. But no one wanted to read a book called “Don’t Waste Data”.

Success is Not An Accident. It takes measured efforts to get measurable results.

 Shortcomings of Traditional sales funnel: In a traditional sales funnel, you spend money to drive qualified traffic to the top of your sales funnel and prospects ‘drop off’ as you lead them through the qualifying and closing process. The problem is, people don’t always behave in the sequence you plan. Therefore, there is tremendous pressure on your prospect and on your sales force to quickly and efficiently ‘go through your process’ so they can either buy something or leave your ecosystem. This causes loss of valuable data.

Have You Earned The Right To Ask Them for Referrals?

If there are diamonds in your database that can be found, polished & built into a necklace called your customer database, this document will talk about how to transform your existing relationship with customers & patients into an endless source of referrals.

This subject is very close to my heart and I have learned every trick of the trade that I could get my hands on. I am constantly looking for and studying new ways to seek referrals, affiliations and ‘JV’s from noncompeting businesses who call on the
same clients. The concept is actually simple and we all practice it in some way shape or form in our business. We just took the best practices from everywhere and standardized it to create a turnkey system that you can implement in your business.

The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven.

Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine!

Engage, Retain & Reward Your Clients

Customer Care, Connection, Engagement, Retention, Ascension & Nurture Program

Customers are like Diamonds. YOURS FOREVER, until you lose them!

It takes blood, sweat & tears to land a customer. It takes an enormous effort to have someone know, like & trust you. It takes another significant effort to delivery, satisfy, nurture & ascend the client in a significant relationship. And one day, POOF, they are gone!

At eLaunchers.com we create a formal loss prevention program that periodically contacts your customers, makes them feel important, keep track of expectations and perceptions, gently solicits referrals and rewards the client for good behavior.

Here is a turnkey, online-offline marketing program specifically designed for you to reactivate lost opportunities, unconverted leads & past customers. If you have been in business for at least one year, you probably have unconverted leads, lost opportunities & past customers. Reaching out to them with a crazy, hard to say ‘no’ to offer in a well orchestrated campaign can generate measurable & impressive results in 12 to 15 weeks.

Most people run their business thinking about what will be best for them. Most entrepreneurs and business owners operate in a short sighted manner. They are slowly or sometimes more aggressively, killing off the geese that lay these beautiful golden eggs for their company. This killing is because they are neglecting the most important asset in their life...their customers. Through poor relationships and thoughtless interactions, customer loyalty crumbles and value diminishes. But, it doesn’t have to be this way.

My first big-ticket sales job was selling machines that extract liquid natural gas from flowing gas wells at the well head. Revenue from sale of the liquid natural gas was shared between the well owner, the equipment manufacturer and investors who purchased the machines. The machines cost $70,000 each. Being new to sales and clueless about how to sell expensive equipment, I followed the owner’s advice on how to sell, which was: never try to sell anything to anybody.

Kamasutra is an ancient Indian book, probably the first book ever written on the subject of humanity and relationship management. It talk about how to add pleasure to sex. I took three core concepts from Kamasutra and brought it to business and created a business process automation workflow.

If your marketing is plagued with even one of these profit-killers you are bleeding profit and don’t even know it. You work too hard to miss business that can easily be yours. Your costs are too high and your risks are too great to get anything less than maximum benefit for every dollar you invest in your marketing. Don’t let these profit-killing mistakes rip the heart out of your money-making potential.