Blog

Today’s consumer is ravenous about research. Regardless what they are in the mood to buy, they’ll spend some length of time checking the product or service online, and asking their friends and family what is preferable, item A or Item B. What they wish to purchase is being evaluated more so than in the history of commerce.  The internet has created the opportunity to put before consumers no end of content for purposes of engagement, information, education, and directly asking for the purchase. Does yours have a chance at being found?

Topics: Implementation, content creation, Strategic Coach

Marketing campaigns are funny creatures.  Many, many of them fail flat on their expensive faces.  Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster.  I spent a fortune and the results were terrible.”

Topics: direct marketing, concepts and strategy, Marketing to affluent, Financial Education

Our client base is made up of several niches, but predominately physicians, dentists, and attorneys.   Further breaking down the spread, dentists is what we seem to attract more than the others. 

Topics: customer value optimization, concepts and strategy, No BS, Strategic Coach

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

Topics: Implementation, Magnetic Marketing, Business Plan, Strategic Coach

A lot of people today are considered the Masters of Modern Marketing. Like Seth Godin, Gary Venerchuk, Neil Patel for example. Granted, they are pretty sharp on their game.  However, when it comes to direct response, today’s Master is Dan Kennedy as far as I am concerned.   

Topics: direct marketing, Marketing to affluent, Strategic Coach

Every small business owner, every doctor, dentist, attorney in the world is trying to figure out the number one conversion hack.  It’s deemed elusive, almost invisible. That’s B.S.

Topics: lead generation, Marketing to affluent, marketing for dentists, Strategic Coach, Financial Education

If it’s one thing I like it is technology.  I have a hard time seeing what’s new for eLaunchers and not having it.  Anyone that knows me is fully aware of this bit of news.  If only I had an extra $9000 lying around gathering dust.

Topics: click funnels, elaunchers, Marketing to affluent, Continuing Education, Keap

If you wish to end up winning, the recipe is outspending the competition. It’s the unvarnished truth.  It’s not the best business that always wins, it’s the best marketed.  But don’t let me get too far ahead just yet.

The typical business owner looks for every advantage imaginable to spend as little as possible on gaining a new customer, client, or patient.  Whether it be pay per click ads, sales commission, incentives, discounts, whatever. 

Topics: Business Growth, Business inelligence, Marketing to affluent, Elite Forum, Continuing Education

Attorneys are probably good at legal stuff.  However, it’s called law school for a reason.  They don’t teach lawyers how to market themselves, only how to understand and interpret the law.    That’s the absolute best reason available as to why attorneys should outsource their marketing.  They just don’t have it within them to do it on their own.

Topics: success, lead generation, Marketing to affluent, Strategic Coach, Continuing Education

If you ever attended a Tony Robbins event where he spoke of raising your standards, this will be familiar. He taught us that we need to turn our “shoulds” into “musts.” Yes, you should begin saving more money for retirement.

But what you really should be thinking is: I must increase my savings for retirement! When you re-characterize something that you might do, something that you can do or something that you ought to do into an absolute must do, your thinking changes. This takes self-discipline. Your priorities change. It is a re-ordering of what is most significant to the top of your list from the bottom. Saving and investing for the future becomes an absolute must. If that becomes your governing principle, you likely will not spend $32 a week on expensive coffee.

Topics: concepts and strategy, financial management, Strategic Coach, Financial Education