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You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.

You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.

There is no magical formula for business growth, but there is a proven, THREE PART system that can engineer acceleration of growth in your business.

How can one marketing message be of no interest, while a different message about the same product can be made so interesting, you read every word and take the requested action? The real question is, “What motivates you?” What gets and holds YOUR attention? What makes a product or service so irresistible you want it and you want it now?

source: https://www.sideshowtoy.com/collectibles/dc-comics-super-powers-superman-tweeterhead-903305/

When Superman began the story had a problem. Superman was invincible. All powerful. He could not be harmed. Holding readers interest in a Superhero with no weakness, no flaws and no way to be harmed, injured or even threatened was a challenge.Since Superman was guaranteed to win every conflict, every time, no matter what ... it didn't take long for people to get bored and for sales to drop. New episode. Superman wins. The end.

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

Imagine doubling your sales over the next year. What would that mean for you and your family? What would that mean for your bank account? Once upon a time, if you were willing to work hard, be friendly and advertise – you could start a business and do well. But all that has changed.

Dunn and Bradstreet reports half of all new businesses fail within two years of startup and over half of the remaining go out of business over the next three years. In other words, three of every four businesses are gone within five years of their first sale. Why? Smart, talented people who work hard start businesses every day yet three of every four can’t make it work and shut down within five years. Why?

If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.

That is why we have provided a post solely with content ideas for your newsletter. Let's begin!

It's a buyers' world pure and simple! We fast-forward through commercials. Block pop-ups. Delete spam at light speed. Screen calls with caller ID. Click out of online video or print sales message the second you lose interest. And we are experts at ignoring all marketing or advertising messages we don't care to see. In other words ... unless a message is so interesting you WANT to watch it, hear it or read it, advertisers have no way to get and hold your attention long enough to sell anything.