eLaunchers Blog

Behind the scenes at eLaunchers

Posted by Parthiv Shah on May 23, 2018 9:31:31 AM

Parthiv Shah

Project Setup & Assignment of Tasks & Deadlines

Once the project is accepted and funded, our 'kick off team' will spring in to action. We will create and populate a project and load it up with swipe files, production binders and implementation binders.

All content is stored in cloud and shared with you digitally. You will learn to read on screen and make your annotations on Adobe PDF files using a tool called 'Sticky Notes'. For web and funnels we use a system called 'redpen.io.'

The system binders and implementation binders are available in print upon request.

  • Sign agreement, Fund the project 
  • Populate project with Standard Tasks
  • Populate project with Special Tasks
  • Select the copywriter and invite the writer to Base Camp Project.
  • Assign copy tasks to copywriter
  • Assign Beautification tasks to designers
  • Assign Funnel work to funnel builders
  • Assign Infusionsoft work to Infusionsoft scientists
  • Assign hubspot work to Hubspot scientists
  • Assign data work to Database administrators and data manipulators
  • Assign web work to web and web graphics team
  • Complete Launch Worksheet with Client

We meet once a week to review progress and exchange information

Each week, at designated time on the designated day our production team will contact you to get on a call and video conference for screen share. It is important that you attend the weekly meeting to provide feedback and discuss your share of work. If you do not do your share of work or if you miss your production meeting, your project can be delayed by one week (or more, depending on the loss of time).

Certain parts of the project production move concurrently while certain parts of the project are sequential and there are dependencies among tasks. It is important to keep lines of communications open.

Email is NOT a good vehicle to communicate mission critical information and exchange digital assets. We use specific project management tools for communications. We use the PHONE. We use phone a LOT. We want you to call us and talk to us. Schedule appointments between the weekly production calls as needed.

We are extremely generous with our time on scoping, clarifying and delivery. You can speak to any member of our team at any time, as long as you request such conversion by appointment and give a reasonable notice. While we may not be available to talk to you NOW, you can always talk to us same day or next day depending on your time zone.

Talking to an Expert

As you progress through the project, you will run in to things you did not think about or anticipated. That's OK. This is chartered territory for most people. Don't wing it if you are not sure. Don't push the project manager or designer for an 'opinion'. Ask to speak to a subject matter expert.

If you are in doubt, go to www.elauchers.com/client and schedule an appointment with ME. You can reach me during days, nights and some weekends. Even when I am traveling I am available to some extent to speak to clients and answer questions.

Progress Journal

The production manager will send you an email the night before the meeting with a subject line "Progress Journal: <Client Name> <Project> <Task List>". It will articulate information needed for your call with him 'tomorrow'.

If you miss the call, he/she will send another email with subject line: "Sorry you missed our progress journal call" and he/she will forward the same word document again to you. Please re-schedule your production call as soon as possible. Try to avoid skipping a week.

If you actually show up on the call, he/she will send an email at the end of the call stating "Here's what we discussed today, Am I missing anything?" with another copy of the Progress Journal document. You need to read the progress journal and the call memo.
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Topics: Implementation, project management, Ultimate Conversion Concepts Platform

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In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

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