Blog

The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven.

Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine!

Engage, Retain & Reward Your Clients

Customer Care, Connection, Engagement, Retention, Ascension & Nurture Program

Customers are like Diamonds. YOURS FOREVER, until you lose them!

It takes blood, sweat & tears to land a customer. It takes an enormous effort to have someone know, like & trust you. It takes another significant effort to delivery, satisfy, nurture & ascend the client in a significant relationship. And one day, POOF, they are gone!

At eLaunchers.com we create a formal loss prevention program that periodically contacts your customers, makes them feel important, keep track of expectations and perceptions, gently solicits referrals and rewards the client for good behavior.

Here is a turnkey, online-offline marketing program specifically designed for you to reactivate lost opportunities, unconverted leads & past customers. If you have been in business for at least one year, you probably have unconverted leads, lost opportunities & past customers. Reaching out to them with a crazy, hard to say ‘no’ to offer in a well orchestrated campaign can generate measurable & impressive results in 12 to 15 weeks.

Most people run their business thinking about what will be best for them. Most entrepreneurs and business owners operate in a short sighted manner. They are slowly or sometimes more aggressively, killing off the geese that lay these beautiful golden eggs for their company. This killing is because they are neglecting the most important asset in their life...their customers. Through poor relationships and thoughtless interactions, customer loyalty crumbles and value diminishes. But, it doesn’t have to be this way.

My first big-ticket sales job was selling machines that extract liquid natural gas from flowing gas wells at the well head. Revenue from sale of the liquid natural gas was shared between the well owner, the equipment manufacturer and investors who purchased the machines. The machines cost $70,000 each. Being new to sales and clueless about how to sell expensive equipment, I followed the owner’s advice on how to sell, which was: never try to sell anything to anybody.

Kamasutra is an ancient Indian book, probably the first book ever written on the subject of humanity and relationship management. It talk about how to add pleasure to sex. I took three core concepts from Kamasutra and brought it to business and created a business process automation workflow.

If your marketing is plagued with even one of these profit-killers you are bleeding profit and don’t even know it. You work too hard to miss business that can easily be yours. Your costs are too high and your risks are too great to get anything less than maximum benefit for every dollar you invest in your marketing. Don’t let these profit-killing mistakes rip the heart out of your money-making potential.

Image from: http://www.amuldairy.com/index.php/the-organization/butter-girl 

My mom was the assistant director of agriculture for the State of Gujarat before we came to America. During my childhood, I went on plant tours of Amul Dairy in Anand, Gujarat, several times. The massive mountain of butter, about three stories tall, waiting to be packaged in to different size of cardboard boxes was quite a sight. Today, I want to talk about the utterly, butterly Amul girl. This animated character has been in India’s marketing landscape for several generations. This fictitious character made Amul butter more famous in India than the ‘Got Milk’ campaign in America. You can view Amul’s animated ads from 1976 time frame on Amul’s web site here.

First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.

Training for CEO and for The Team

The training for the CEO and the staff starts BEFORE we begin implementation and deployment. Ideally, we want you to invest (time and money) in initial training and continuing education for you and your team before you before you make any investment in the system, consultation or implementation at eLaunchers.com.

We believe that the CEO who is buying thissystem should not only be in sync with the continuing education that our system is based on, but the CEO should also be able to articulate the foundation and the logic of this system to the team and get a 'buy in' from all stakeholders in your company. We have seen many times where the CEO makes an investment in a system or technology and the team does not cooperate with the implementation.