The Ultimate Patient Follow Up and Communications System for dentists.

Internal marketing machine is an end to end system for a general practice dentist or a specialist engaged in significant dentistry. It is basically Business Kamasutra campaign that is souped up with behavior based targeting/segmentation and patient education material for each individual ailment/treatment modality.

Three set of ailment/treatment specific content cyclers (prospect cycler, unaccepted treatment cycler and accepted treatment cycler) makes the Internal Marketing Machine unique in the industry. Several dozen web assets, over three dozen print assets and several hundred emails working in a perfect symphony build an absolutely amazing patient experience.

Topics: Implementation, Ultimate Conversion Concepts Platform, Infusionsoft, Internal Marketing Machine

Lead Capture and Opportunity Follow Up System

We install and completely customize this campaign for your business as a part of your Ultimate Conversion Concepts Platform implementation. Swipe copy is provided for your reference and if the swipe copy is not appropriate for your business, a copywriter will be recommended to write copy for your campaign. The implementation fee includes complete customization of this campaign, the corresponding funnels, the companion digital downloadable assets and companion print assets.

Topics: Business Kamasutra, Implementation, click funnels, Infusionsoft

Installation and Setup of funnels in your click funnels account

 

Once all the funnels are installed in your account, we will select the appropriate funnels and customize them for your business. Not every funnel is appropriate for every business, but during installation we just install everything we feel is appropriate so we have access to our core engineering as we are working in your account. We have implemented the entire Funnel Blueprint 2.0 infrastructure from Digital Marketer in to our Click Funnels account. We have developed some industry specific funnels built to specifications that we now have in our inventory.  We have over 350 funnels in our Click Funnels account and we are constantly studying new funnels published by Russell Brunson. To learn more about Russell's new funnels and join the Funnel University please visit www.myfunneluniversity.com.

Topics: marketing automation, Implementation, click funnels

Conversion Campaign Implementation

Orthodontists and General Practice dentists offering orthodontic services will receive turnkey implementation of Infusionsoft campaigns, the corresponding funnels, downloadable digital assets and accompanying print material for a complete, end to end marketing automation system. A special 'ortho' version of shock and awe is also created.

Topics: marketing automation, Implementation, Ultimate Conversion Concepts Platform, Referral Culture, Marketing for Orthodontists

Referral Culture Tools, Techniques and Training

Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.

Topics: shock and awe, referrals, Dan Kennedy, Referral Culture

Project Setup & Assignment of Tasks & Deadlines

Once the project is accepted and funded, our 'kick off team' will spring in to action. We will create and populate a project and load it up with swipe files, production binders and implementation binders.

All content is stored in cloud and shared with you digitally. You will learn to read on screen and make your annotations on Adobe PDF files using a tool called 'Sticky Notes'. For web and funnels we use a system called 'redpen.io.'

Topics: Implementation, project management, Ultimate Conversion Concepts Platform

Did you know that a business just down the street from yours may be able to help double your profits this year? Or does this sound a little too far-fetched? Maybe. If you operate a retail store that sells tires, and the business down the road is a hair salon, you may have a hard time making this happen. However, loose partnerships between complementary, non-competing businesses can be a financial goldmine when implemented strategically. And your partner may be just steps away!

Topics: Blog, profit, how to

Concepts and Strategy

The Everest Consultation Session is a time you commit to work ON your business. During the 1000 minute (about sixteen hours) session we will make a game plan to take you from where you are to where you want to be at the end of your next 1000 days. 

We start with a question I learned from coach Dan Sullivan. "If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”

Topics: Implementation, Business inelligence, 73 point double your business checklist, concepts and strategy

The Ultimate Web Traffic Platform is made up of FOUR key elements.

1. Ultimate Marketing Practice Dashboard
2. Ultimate Data Architecture Platform
3. Ultimate Customer Value Optimization
4. Ultimate Decision Support System

Topics: Business Growth, Systems and Processes, Implementation, data science

Dreams are made of data! To follow your dreams, study your data!

In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:

“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.

Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.

Topics: Dan Kennedy, data science, Business inelligence