If your marketing is plagued with even one of these profit-killers you are bleeding profit and don’t even know it. You work too hard to miss business that can easily be yours. Your costs are too high and your risks are too great to get anything less than maximum benefit for every dollar you invest in your marketing. Don’t let these profit-killing mistakes rip the heart out of your money-making potential.
Image from: http://www.amuldairy.com/index.php/the-organization/butter-girl
My mom was the assistant director of agriculture for the State of Gujarat before we came to America. During my childhood, I went on plant tours of Amul Dairy in Anand, Gujarat, several times. The massive mountain of butter, about three stories tall, waiting to be packaged in to different size of cardboard boxes was quite a sight. Today, I want to talk about the utterly, butterly Amul girl. This animated character has been in India’s marketing landscape for several generations. This fictitious character made Amul butter more famous in India than the ‘Got Milk’ campaign in America. You can view Amul’s animated ads from 1976 time frame on Amul’s web site here.
Topics: Blog, digital marketing
First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.
Topics: Blog, direct marketing, copywriting, copy
The training for the CEO and the staff starts BEFORE we begin implementation and deployment. Ideally, we want you to invest (time and money) in initial training and continuing education for you and your team before you before you make any investment in the system, consultation or implementation at eLaunchers.com.
We believe that the CEO who is buying thissystem should not only be in sync with the continuing education that our system is based on, but the CEO should also be able to articulate the foundation and the logic of this system to the team and get a 'buy in' from all stakeholders in your company. We have seen many times where the CEO makes an investment in a system or technology and the team does not cooperate with the implementation.
Topics: Implementation, Delivery and Training
This magazine‐style 12 to 20 page corporate document serves as a talking prop in any selling situation live or on the phone. I have also done a success blueprint as a single 11 x 17 front and back (a four page document) with inside spread being an infographic. Dan Kennedy prefers this to be a small, visual piece accompanied by a sales letter (or a sales person). When used as a casement for infographic, this is your 'talking prop'.
Topics: Implementation, Corporate Brochures
Topics: shock and awe, Implementation, Wow boxes
Each Chair Side Marketing Brochure is a stand‐alone sales presentation. It makes no difference which one a prospect reads, the conclusion will be the same; YOU are the only person it makes any sense at all to do business with.
Topics: Implementation, Ultimate Conversion Concepts Platform, case presentation package
While 'Shock and Awe' package is sent to prospect prior to the appointment, the case presentation package is handed to them on arrival and it is used as a conversation prop in the meeting. A digital version of case presentation is created for online meetings. All elements of case presentation package are housed in a 6 x 9 clear plastic envelope.
Topics: shock and awe, Implementation, case presentation package
Many people call many things shock and awe. We follow a specific formula we learned from Dan Kennedy which starts with a clear plastic envelope that is home to a pocket folder that houses three print assets in left pocket, one print asset in the middle and seven print assets in the right pocket. This shock and awe can be enhanced by adding an audio CD or a video DVD, a business card or a thin USB drive housing digital assets.
Topics: shock and awe, Dan Kennedy, Implementation
As you know, eLaunchers.com is a Digital Marketer Certified Partner and as DMCP we are able to implement Digital Marketer Follow Up Machine for our clients, where appropriate. As a part of our normal implementation process, we will install all campaigns from Digital Marketer 'Follow Up Machine'. Customizing these campaigns and deploying them for your business is not included in the fix fee implementation. These campaigns will be recommended as appropriate and a copywriter is assigned to write/customize/swipe copy for these campaign.
Topics: Implementation, digital marketer, Infusionsoft
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
