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There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do).

Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service.  While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t do it, one of your competitors will!

And they all make it really easy for you to get started.  Like immediately. BUT…that’s where most people go wrong.  In your haste, as entrepreneurs, to get things going especially on platforms that make it easy for you, a lot of mistakes are made that can cost you thousands of dollars, or worse yet, make you think that “Facebook doesn’t work for my business” just because your initial campaign didn’t work. 

Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.

We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.

So, how can we make sure we get optimal response and maximum profits?

In 2016 eLaunchers.com became Digital Marketer Certified Partner and joined the quest to help digital marketer double the size of 10000 companies.

Digital Marketer has a 73 point check list of things you can do to grow your business. I would like to share this valuable resource with you. Just click on the link below to download the PDF.

Writing copy to boost conversions is not something that comes easily without practice. Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the solution to their problem… and thus the only logical choice.

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success.

Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing”. HOWEVER… sometimes, the follow-up can outstrip your initial sales efforts!

Here’s four pointers I think are important to consider when implementing your follow-up process.

Here is the straight talk about Infusionsoft. Infusionsoft is the system of choice at eLaunchers. That’s what we are trained on, that’s what we are staffed for and that’s the playground where we play. Not only has Infusionsoft given us a powerful platform to build our system, it has also given us the mindset, .the choreography and the direction to grow a business.

If your company has over one million dollars in revenue, consider joining Elite Forum a special business growth mastermind where Infusionsoft leadership share how they grew the company from under $100K to over $100M.

Here’s something Ryan Deiss told me to do first!

Ryan said: “Help the client identify ONE THING THAT MATTERS MOST and work on that”

If we can figure out who you are, who you want to serve, how they like to be pleased and what value you actually bring to your clients, we can figure out what is the ONE THING you should do FIRST.

Start with Digital Marketer’s 73 Point Business Building Checklist. This check list has 73 things you can do to accelerate growth in your business. This list is broken into THREE categories.

Kamasutra: The concept of adding pleasure to a relationship

Historians say the Kamasutra was composed between 400 BCE and 200 CE. The Kama Sutra is the oldest and most notable of a group of texts known generically as Kama Shastra (Sanskrit: Kāma Śāstra).

In my book, Business Kamasutra: From Persuasion to Pleasure I draw parallels between how humans meet, date & mate and how companies prospect, pitch and close.

When I talk to a new prospect about data science, data intelligence and data driven decision making, they usually don’t understand me. No one wants to have a small talk about big data. Dan Kennedy encouraged me to write a book several years ago, when I attended the TRUST BASED MARKETING event. But no one wanted to read a book called “Don’t Waste Data”.

Success is Not An Accident. It takes measured efforts to get measurable results.

 Shortcomings of Traditional sales funnel: In a traditional sales funnel, you spend money to drive qualified traffic to the top of your sales funnel and prospects ‘drop off’ as you lead them through the qualifying and closing process. The problem is, people don’t always behave in the sequence you plan. Therefore, there is tremendous pressure on your prospect and on your sales force to quickly and efficiently ‘go through your process’ so they can either buy something or leave your ecosystem. This causes loss of valuable data.

Have You Earned The Right To Ask Them for Referrals?

If there are diamonds in your database that can be found, polished & built into a necklace called your customer database, this document will talk about how to transform your existing relationship with customers & patients into an endless source of referrals.

This subject is very close to my heart and I have learned every trick of the trade that I could get my hands on. I am constantly looking for and studying new ways to seek referrals, affiliations and ‘JV’s from noncompeting businesses who call on the
same clients. The concept is actually simple and we all practice it in some way shape or form in our business. We just took the best practices from everywhere and standardized it to create a turnkey system that you can implement in your business.