eLaunchers Blog

The Two Page Marketing Plan

Posted by Parthiv Shah on May 30, 2018 5:10:31 PM

Parthiv Shah

Here’s something Ryan Deiss told me to do first!

Ryan said: “Help the client identify ONE THING THAT MATTERS MOST and work on that”

If we can figure out who you are, who you want to serve, how they like to be pleased and what value you actually bring to your clients, we can figure out what is the ONE THING you should do FIRST.

Start with Digital Marketer’s 73 Point Business Building Checklist. This check list has 73 things you can do to accelerate growth in your business. This list is broken into THREE categories.

  • Get More Customers
  • Get Them To Spend More
  • Increase Buying Frequency

On our initial call, we will go over this list and we will find out what you are currently doing, what you could/should be doing, what is working and what it not quite working. If you want a sneak peak at where we’re doing and the methodology we use to help businesses just like yours grow, please check out this article. 


The two page marketing plan will require about twelve hours of work and it will take a few days to complete. Your time commitment is about four hours of meeting time plus answering some questions via email or phone as our team is developing your plan.


The first step in the process is the ‘discovery session’ where we will get together and talk. It’s a fun and painless fact-finding exercise and I think you will enjoy it. An experienced direct response marketing specialist will take care of getting your discovery session scheduled and walk you through the questions. Then he/she will package everything up and get it to me so I can start putting together your 2 page marketing plan.

As a part of the process, I will work with you to draw up your Ideal Customer Avatar Diagram, your ‘before & after grid’ and finally, your two page marketing plan.
The Customer Value Optimization process will help me develop the FIVE CORE

ELEMENTS of your Conversion Platform:

  1. Opt In (Bait — Offer) 
  2. Trip Wire
  3. Core Offer
  4. Profit Maximizer
  5. Return Path

Remember, when we are done, this plan should be the roadmap for growing your business and helping you achieve your goals.

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Topics: digital marketer, elaunchers

eLaunchers.com Blog

Thank you for your interest.

Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

If you like what you see, I would like to meet with you and share what I know that can possibly help you grow your business.

What if we get together and do some work ON your business
BEFORE you invest any more money on marketing ANYWHERE?

Let's Meet Online and Map Out A Plan

If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute  session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).Get Started For Free!



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