Here’s the ice cream for that cake.
The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.
Today we’ll discuss the various nurturing campaigns and they specific purposes.
Topics: lead marketing automation, concepts and strategy, success, content creation, Technology
So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.
Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!
Topics: digital marketing, concepts and strategy, Customer Retention, customer experience, content creation, Technology
There are significant reasons why marketing metrics are critical. If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re lost. How can you get to where you are going without markers along the way to ensure you’re going in the proper direction. You’re missing out on pertinent information when you don’t use them.
Topics: success, Databox Dashboard, Financial Education, Technology
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
